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Posts Tagged ‘Social Media’

5 TIPS TO COMMUNICATE EFFECTIVELY ON SOCIAL MEDIA DURING COVID-19

In the wake of COVID-19, it’s more important than ever to communicate well and often with customers and community members. Social media is a low- or no-cost method for keeping the lines of communication open, even during a crisis. Here are a few tips to keep in mind when communicating with customers via social media…

THE RIGHT WAY TO DO A MULTI-CHANNEL DIRECT MAIL CAMPAIGN

Studies show that companies can build more trust with current and potential customers by opening more lines of communication. Armed with this information, many companies have been doing just that. Their methods of communication now include mailing services, text, phone calls, chat boxes, social media and email. Many have also been using indirect forms of…

MULTICHANNEL MARKETING MADE EASY

With so many options, it’s no surprise more than 92 percent of North American consumers shop on more than one marketing channel. Considering shoppers need an average of nearly six touch points before making a purchase decision, it’s clear that a multichannel marketing strategy has become a must-have. Multichannel marketing is often achieved online with…

Hashtags Turn 10: 3 Tips to Use Them Effectively

The hashtag, once only known as the pound sign, recently celebrated its tenth birthday. Used primarily on Twitter and Instagram with some Facebook, Pinterest and Google+ overlap, hashtags are words or phrases preceded by the pound or hash (#) sign that make it easier for users to find information and conversation about a given topic.…

4 Benefits of Facebook Live that Can Enhance Your Digital Marketing Plan

Since its debut in January 2016, Facebook Live – the service that allows users to live-stream video directly from their mobile devices to their friends and page followers – has infiltrated every user’s timeline and changed the way the world views live news. In fact, Facebook says that one in every five videos is a…