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Posts Tagged ‘Personalized Marketing’


5 MUST-HAVES FOR YOUR NEXT TRADE SHOW

A trade show is an opportunity. Don’t waste it by not being prepared. Take the time to ensure your booth setup is at its best so you can make a lasting impression. Use this list as your guide so you are more than ready! 1. Eye-Catching Tradeshow Signs Draw attention to your booth with signs that stand…

BACK-TO-SCHOOL BOOKBINDING FOR THE CLASSROOM

The school year is here! That means that the primary planning has already taken place and you are hopefully ready to hit the ground running. Whether you are a teacher or an administrator, make time for last-minute organization that will make your school year go so much smoother. At American Speedy Prinintg, we provide high-quality…

Print Communication Best Practices for the Digital Age

A mailbox full of mail against a blue and puffy white cloud skyPrint communication and marketing has established itself as a successful and long-standing tactic in the business world. It works both when you want to acquire new customers as well communicate with an existing audience—but why is it that print…

THE IMPORTANCE OF PRINTED HANDOUTS

While the advertising space has grown more diverse with the increase of digital ad platforms, print handouts have not lost their importance. Thanks to digital, the significance and value of print has grown richer. Understanding the common types of print advertising handouts and how to use them is an important part of reaching the right…

HOW TO HARNESS THE POWER OF WORD OF MOUTH

A study by Convince & Convert found recommendations from friends are valued 27% more than other forms of advertising when making a substantial purchase. Do you remember the last time you tried a new product? It’s very likely a person you trust recommended this product to you. It is also likely you did some research…

THE RIGHT WAY TO DO A MULTI-CHANNEL DIRECT MAIL CAMPAIGN

Studies show that companies can build more trust with current and potential customers by opening more lines of communication. Armed with this information, many companies have been doing just that. Their methods of communication now include mailing services, text, phone calls, chat boxes, social media and email. Many have also been using indirect forms of…

PANTONE COLOR OF THE YEAR

2019 PANTONE COLOR OF THE YEAR: LIVING CORAL If you’re looking for a color with hints of pink, but with added power, then Pantone’s 2019 Color of the Year, Living Coral, is an excellent choice. Living Coral has energetic elements of pink, orange, gold and red, absorbing the best parts of each. Like its namesake,…

MULTICHANNEL MARKETING MADE EASY

With so many options, it’s no surprise more than 92 percent of North American consumers shop on more than one marketing channel. Considering shoppers need an average of nearly six touch points before making a purchase decision, it’s clear that a multichannel marketing strategy has become a must-have. Multichannel marketing is often achieved online with…

WITH 5 SECONDS TO GET MY ATTENTION, IT’S TIME TO GET CREATIVE

With just five seconds — or less — to catch a prospect’s interest, you must first get them to notice you. One of the best ways to accomplish this is through the use of eye-catching creative design and clear, concise text. How do you get there? Try following some best practices for good “creative”: Focus…