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Posts Tagged ‘Multi-Channel Marketing’

MULTI-CHANNEL MARKETING TIPS FOR SUCCESS

As business owners, the journey to getting your message through to consumers quickly and efficiently can be daunting, but one thing is for sure: your audience is no longer in one place. Average consumers toggle back and forth between a number of platforms and channels every day, and in order to reach them, your business…

5 Offers That Generate Leads

In most business-to-business situations, an information-based offer about how to do your job better, how to solve a business problem or how to save time and money is the offer that will drive the best results for direct marketers, according to acquisition and retention expert Ruth P. Stevens. “The most attractive information is very specific,…

Top Metrics for Multi-channel Marketing

It’s the time of year when many begin addressing marketing strategies for 2016. Planning-wise, before you formulate, it makes good sense to evaluate. After all, your marketing plan will serve as the blueprint for your company, organization or nonprofit’s strategy – laying out what's to come over the year ahead. And, to help judge whether…

Direct Plus Digital: The Anatomy of a Landing Page

An effective online response mechanism is a must-have for every direct marketing campaign. According to the Direct Marketing Association, two out of five prefer to respond online to a direct mail offer. (Others may like to reply by mail or phone, so always provide options.) Enter the landing page which is quite literally, where your…

Think Ink for Content Marketing

Before you go all in with digital channels when distributing your content, consider this: People like print! According to a survey by Two Sides, 70% of people say they prefer paper communications rather than reading off of a screen. And with print, you’ll not only satisfy the preferences of many in your target audience, you’ll…