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Posts Tagged ‘marketing strategy’

Business-to-business Influencer Marketing 101

Between the increasingly competitive business-to-business (B2B) marketing space and a growing skepticism of traditional advertising, many small business marketers are beginning to turn to influencer marketing as an alternative way to build relationships. Traditionally more of a business-to-consumer (B2C) marketing tactic, influencer marketing has gained appeal as an effective B2B marketing strategy. By targeting the…

5 Offers that Generate Leads

How are your marketing efforts paying off? About 63 percent of businesses say their biggest marketing challenges focus on generating traffic and leads, according to Hubspot. Considering this, every dollar spent on marketing needs to lead to the highest ROI on any type of marketing you do. To do this, focus on the areas most…

Marketing Planning Webinar: What Every Marketer Needs to Know for 2016

For small and mid-sized businesses as well as many organizations and nonprofits, the fourth quarter is prime time to begin planning your marketing efforts for the upcoming year. Of course, it’s also the period when countless other priorities come calling. Your efforts are likely to be further complicated by the “many hats” syndrome, which is…