American Speedy - Marketing • Print • Mail
4830 N. Harlem Avenue
Harwood Heights, IL 60706

(708) 867-7189 Contact Us

Posts Tagged ‘marketing planning’

YOUR THREE-STEP PLAN TO ATTRACT, CONVERT AND RETAIN CUSTOMERS: STEP 1

A high churn rate can be your business’s worst enemy. It’s the percentage of customers that don’t stick around or come back. Considering how much time, effort and cost goes into acquiring customers, you want to keep them. How well you retain customers can, however, be connected to how you go about acquiring them. Overall,…

Marketing Books to Add to Your Wish List

Ongoing education is an important part of professional development – and often, in small organizations, the onus is on individuals to seek out opportunities for learning. Whether you’re looking to establish a new content strategy, spice up your branding, earn new customers or simply find some inspiration, there are thousands of books out there that…

B2B Influencer Marketing 101

Between the increasingly competitive B2B marketing space and a growing skepticism of traditional advertising, many small business marketers are beginning to turn to influencer marketing as an alternative way to reach their intended audiences and build relationships. Traditionally more of a B2C marketing tactic, influencer marketing has recently gained appeal as an effective B2B marketing…

Six B2B Marketing Myths Debunked

With so many marketing options available, it’s hard to know what is most effective for small and medium-sized businesses. This is especially true for B2B marketers, 58 percent of whom, in a research study, indicated that generating high-quality leads is their top issue. At American Speedy Printing, we focus on helping B2B brands and nonprofits…

2017 Marketing Trends Worth a Second Look

A new year gives you the opportunity to assess and refine your marketing strategies and budgets so that you can continue to do more of what’s working . . . and change what’s not. As always, allocating dollars to test promising marketing trends should also be in the mix. Top marketing experts are sharing their…

Top 4 Lead Generation Tips for 2017

According to a 2017 report from Content Marketing Institute and MarketingProfs, 8 out of 10 business-to-business organizations say lead generation will be a content marketing goal over the next year. Other channel marketers – direct mail, email and digital – traditionally agree lead generation is an essential goal, year after year. Effective marketing communications plans…

Four Tips for Revamping your 2017 Lead Generation Strategy

All businesses survive and thrive on their ability to generate new leads and turning those leads into qualified prospects. With 2017 right around the corner, now’s the time to revamp your lead generation strategy for the coming year. According to HubSpot, marketers report that lead generation continues to be one of their main challenges, with…

Does Your 2017 Marketing Plan Include Testing?

Seasoned direct mail marketers know much of their success with the medium is a result of continuous testing, learning and improvement. Yet rather than refinement, some marketers still opt for something new when a campaign underperforms. If you were to choose just one thing to do differently with your marketing plan in 2017, let us…

4 Quick Tips to Refine Your Marketing Strategy Plan

For small and mid-sized businesses (SMBs) as well as many organizations and nonprofits, the fourth quarter is prime time to develop your marketing strategy plan for the upcoming year. And it’s the same period when countless other priorities come calling. Few, if any, business owners and managers are immune to the “many hats” syndrome. When…

Target Marketing: Personal Plus Relevant Equals Power

According to a recent InfoTrends survey, 64% of customer communications and marketing campaigns are personalized with one-to-one messaging, or targeted to a segment of customers or prospects. Only 35% are generic, one-size-fits-all. Across age demographics, InfoTrends research shows that the majority of people want to be marketed to with personalized information . . . and…