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Posts Tagged ‘Marketing Metrics’

Top Metrics for Multi-channel Marketing

It’s the time of year when many begin addressing marketing strategies for 2016. Planning-wise, before you formulate, it makes good sense to evaluate. After all, your marketing plan will serve as the blueprint for your company, organization or nonprofit’s strategy – laying out what's to come over the year ahead. And, to help judge whether…

Content Marketing Metrics That Matter

When initiating any marketing campaign, it makes good sense to track your progress – or lack thereof. Through quantitative measurements or metrics, you can determine if your efforts are achieving the desired results … or are off course and in need of an alternate strategy. But which metrics can best measure the effectiveness of content…