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Posts Tagged ‘lead generation’

TRANSFORMING LUKEWARM LEADS INTO LOYAL CUSTOMERS

One difficult aspect of sales is transitioning prospects from leads to loyal customers. While there is no magic solution to the problem of converting prospects, marketing expert Carla Johnson offers a uniquely fresh approach. In the Allegra Marketing Print Mail webinar “Chemical Attraction: Transform Lukewarm Leads into Loyal Customers,” she shares the four distinct methods…

BUILDING BRAND: TRANSFORMING LEADS INTO LOYALTY

Anyone who’s a fan of a particular sports team or rallies behind a specific candidate knows the power of brand loyalty. As a culture, we gravitate towards groups that follow particular interests. This kind of loyalty is what every business strives for. Loyal customers will promote the benefits of your products, creating word-of-mouth and social…

WITH AWARENESS, GENERATING LEADS AND MAKING CONVERSIONS CAN COME EASIER: STEP 2

Generating effective leads follows awareness. When you present the right messages to the right potential customers at the right times, it’s easier to get the responses you’re looking for. You’ll enjoy an added advantage if your target market has already been made aware of your business. This is when you have a greater opportunity to…

YOUR THREE-STEP PLAN TO ATTRACT, CONVERT AND RETAIN CUSTOMERS: STEP 1

A high churn rate can be your business’s worst enemy. It’s the percentage of customers that don’t stick around or come back. Considering how much time, effort and cost goes into acquiring customers, you want to keep them. How well you retain customers can, however, be connected to how you go about acquiring them. Overall,…

5 Offers that Generate Leads

How are your marketing efforts paying off? About 63 percent of businesses say their biggest marketing challenges focus on generating traffic and leads, according to Hubspot. Considering this, every dollar spent on marketing needs to lead to the highest ROI on any type of marketing you do. To do this, focus on the areas most…

6 ways to “Find Your X Factor”

Breaking through the noise with clearly defined differentiators tied to effective cross-channel marketing strategies can help business owners and marketers achieve their lead generation goals. But finding what works for your business amid the ever-growing list of competitors and marketing options can be both time-consuming and frustrating. We can help you Find Your X Factor.…

Marketing Planning Webinar: What Every Marketer Needs to Know for 2016

For small and mid-sized businesses as well as many organizations and nonprofits, the fourth quarter is prime time to begin planning your marketing efforts for the upcoming year. Of course, it’s also the period when countless other priorities come calling. Your efforts are likely to be further complicated by the “many hats” syndrome, which is…