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Posts Tagged ‘Inbound Marketing’

FIVE TIPS TO HELP PROSPECTS FIND YOU, AND KEEP THEM COMING BACK FOR MORE

Businesses have been hearing about inbound marketing since 2006 when Hubspot coined the term. In contrast to outbound marketing strategies such as advertising or direct mail used to interrupt prospects to grab their attention, inbound marketing focuses on tactics that earn it. How are businesses earning the attention of their prospects? Earning attention from prospects…

4 Tips for Winning With White Papers

Defined as persuasive, authoritative and in-depth reports on specific topics, white papers are for many small and mid-sized businesses an excellent tactic in content marketing – primarily for business-to-business enterprises. Executed properly, they’re an ideal way to deliver compelling and relevant information targeted to a specific audience with the goal of changing or maintaining a…