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Posts Tagged ‘identity brand audit’

TIPS FOR CONDUCTING AN INFORMATIVE BRAND AUDIT

Performing a brand audit enables you to evaluate what your current marketing and communications strategies are (or are not) saying about your brand and provides a qualitative assessment of your brand identity’s overall strength and consistency. Marketers surveyed by Demand Metric Research Plus said branding inconsistencies result in market confusion (71 percent), damage credibility (56…