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Posts Tagged ‘General marketing’

Our Top 3 Most-Requested Marketing Guides

Looking for proven ways to jump-start your marketing? Do you just want to confirm that you’re on the right track? Stop by our Marketing Resource Library, and check out a wealth of information that’s downloadable. And free. Visit our most popular resource guides for small and mid-sized business owners and marketers who are looking for…

Using Buyer Personas To Deliver Added Value

As your customers sort through countless marketing messages received on a daily basis, how are you separating your business from the pack to deliver personalized content that aligns with your ideal prospects’ needs and interests? To further this point about one of today’s most fundamental aspects of marketing, Kate Dunn, an award-winning, cross-channel marketing influencer…

3 Habits of a Successful Small Business Marketer

Although at times it seems like a complex science, exceling in marketing your small to medium-sized business does not require an advanced degree in marketing or a decade spent at a prominent agency. Instead, good marketing is about taking the time to build good habits, getting in sync with your key demographic and working with…

5 Ways to Market a Small Business on a Budget

Small business owners are masters of multitasking. Between managing day-to-day operations, long-term strategy, employees and customers, there’s endless opportunity for important disciplines within a small business to be put on the back burner. Often, this includes marketing, which directly influences all business growth. When you’re strapped for time and resources, it’s easy to push aside…

Top 4 Lead Generation Tips for 2017

According to a 2017 report from Content Marketing Institute and MarketingProfs, 8 out of 10 business-to-business organizations say lead generation will be a content marketing goal over the next year. Other channel marketers – direct mail, email and digital – traditionally agree lead generation is an essential goal, year after year. Effective marketing communications plans…

Marketing to Millennials is a Visual Journey

A word to the wise when marketing to millennials: They have to see it to believe it. As regular viewers of visual content like videos, live streaming and Snapchat, this large and influential generation are challenging marketers to re-think their tactical plans to get a slice of millennials’ spending power. For a closer look at…

Goodwill is Good for Business

Sponsorships, donations, pro bono services, discounts and volunteering. These are just a few of the ways through which small and mid-sized business owners can begin to build a profile as a good neighbor in the community. Your customers will love you for it, too. A recent Cone Communications study says nearly nine out of 10…

Marketing That Pays Off? Consider Events

Event marketing is made to order for small to mid-sized businesses, nonprofits and other organizations with aggressive goals but limited sales resources. Participating in the right local, regional, national or international events allow you to present your sales story to many prospects in one place within a short period of time. Individual sales calling can’t…