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Posts Tagged ‘Event Marketing’

WHAT DO ATTENDEES WANT FROM TRADE EXHIBITIONS?

Events can be used to draw in new clients, establish your brand, and learn more about other companies within the same industry. However, before you begin generating the leads you are after, you must consider the needs and wants of your attendees. The American Speedy team has put together this list of ideas that can…

GETTING THE MOST OUT OF YOUR LIVE EVENT OR TRADE SHOW PRESENTATION

Trade shows and live events are a great way to kick-off or ramp-up your brand if you do it right. According to a Harvard Business Review survey, 93 percent of business leaders say they place a high priority on live events. When you present or promote your product or service through live marketing, you’re are…

The Small Business Marketer’s Guide to Hosting a Business Open House

Whether your small business is fresh off the launch pad or is in a more mature place in its lifecycle, hosting a business open house is a valuable way to showcase your products and services, build awareness among your target market and open the door to new clients, networking partners and influencers. To effectively plan…

5 Spring Event Promotion Must-Haves

Spring is right around the corner, and that means busy season for many event marketers. Event veterans know that preparation is the key to success if you’ll be hosting a charity golf outing, setting up a booth at a community function or making a trade show appearance. From choosing event giveaways to stocking up on…

5 Ways to Get Value from your Trade Show Event

So, you’ve decided to exhibit at a trade show. This is an excellent way to make connections in your industry and get your name out to new people and businesses. However, once you get to the show, what should you expect and what should you do? Here are five things you should make an effort…

Dos and Don’ts to Add Value to Your Trade Show Marketing

If you’ve thought that trade show marketing no longer has a place in today’s highly connected, digital world where you can add new friends or contacts at a click of button, think again. As much as communication changes, nothing has replaced the power of a face-to-face meetings when you’re asking someone to part with their…

5 Ways to Take Your Spring Event to the Next Level

Are you planning any events this spring as a fundraiser, an annual golf outing or to launch a new product or service? Now’s the time to get a plan in place to not only get people to your spring event, but remember you long after it’s over. As you begin strategizing your event marketing plans,…

Event Marketing Before, During and After

Seasoned event marketers know the many advantages of participating in conferences or staging their own special events to reach their top goals: increase brand awareness, improve product knowledge through hands-on demonstrations and drive more sales. If that isn’t incentive enough for you to consider events as part of your marketing mix, add one more: competitive…