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Posts Tagged ‘direct marketing’

Marketing to Millennials

The massive surge of millennials as powerful buyers in the marketplace has forced companies and industries alike to re-examine everything they thought they knew about marketing. While some skeptics may wonder whether or not this approach is overkill, the fact remains that millennials are the most important group of consumers to come along in a…

The Right Way to do a Multi-Channel Direct Marketing Campaign

Six important dos … and don’ts! Many small and mid-sized business marketers play favorites when it comes to choosing marketing channels, but may not measure its effectiveness to evaluate whether or not it’s doing the job. Smart marketers know a “team effort” works best, and they capitalize on the strengths of multiple channels. Why? It…

Direct Marketing Offers That Stand the Test of Time

Open now for 25% savings! Receive our free guide! Respond today for a no-cost demonstration! The importance of the offer you present on your postcard or mailing envelope can’t be overstated. Among direct marketing pros, it’s generally accepted that it will account for fully 30% of your campaign’s success – second only to the list…