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Posts Tagged ‘direct mail’

HOW TO CREATE DIRECT MAIL THAT APPEALS TO CUSTOMERS

Even as the world of business and marketing goes more and more virtual, direct mail continues to be an effective form of marketing to potential and current customers. However, many companies know that direct mail is still a great way to market their products or services, which means you are competing with them for attention…

Print Communication Best Practices for the Digital Age

A mailbox full of mail against a blue and puffy white cloud skyPrint communication and marketing has established itself as a successful and long-standing tactic in the business world. It works both when you want to acquire new customers as well communicate with an existing audience—but why is it that print…

5 REASONS DIRECT MAIL IS VITAL TO YOUR MULTI-CHANNEL MARKETING

Marketing research shows time and again that both consumers and business buyers are aligned: They like to get mail . . . when it’s done right. But what does that mean? Successful direct marketers have cracked the code and are motivated to deliver mail campaigns that are relevant to and welcomed by highly targeted prospects,…

DIRECT MAIL TRENDS FOR 2020 & BEYOND

Marketing strategies have personalized printing with direct mail changed throughout the years, yet one tactichas shown to produce results time and time again: direct mail. However, just because direct mail has been in the marketing game for the long-haul, that doesn’t mean that it can’t be refreshed or used in new ways today. As your…

HOW TO BENEFIT FROM BULK MAILING

Place your brand in the hands of potential customers with American Speedy Printing's mailing solutions. The key to every successful direct mail campaign is having a well-targeted mailing list. For smaller and medium-sized businesses, putting together this list can be challenging, and this is where bulk mailing services can come in handy. Local businesses can…

3 WAYS TO BUILD THE PERFECT LIST FOR YOUR NEXT DIRECT MAIL CAMPAIGN

According to this DMA Report, direct mail campaigns have high response rates. They found for existing customer lists, the response rate is on average 9%, and for prospect lists it’s 5%. A well-planned direct mail campaign can help amplify your marketing strategy, break through the clutter from competitors, and drive customer action. The effectiveness of…

Why Consumers Like Mailing Campaigns

A recent observational study commissioned by Canada Post aimed to understand how people interact with their mail. The results are eye-opening for marketers who may have questioned the value of traditional mailing campaigns in our highly digital world. Here are just a few of the findings that may have you thinking twice about your customer…

PROMOTIONAL PRODUCTS HIT THE RIGHT NOTES WITH YOUR TARGET AUDIENCES

With a quick scan of your desk, countertop or closet, it’s likely you’ll see one or more promotional giveaways or gifts from a range of companies or organizations: those you support or already know, and those who might like to know you better. You’re not alone. North Americans – men and women – own an…

THE RIGHT WAY TO DO A MULTI-CHANNEL DIRECT MAIL CAMPAIGN

Studies show that companies can build more trust with current and potential customers by opening more lines of communication. Armed with this information, many companies have been doing just that. Their methods of communication now include mailing services, text, phone calls, chat boxes, social media and email. Many have also been using indirect forms of…

PUT YOUR DIRECT MAIL TO THE TEST

Testing can help you put the stamp of success on your next mail campaign. Following are some of the most common questions from small and mid-sized businesses, organizations and nonprofits in regard to testing mail campaigns. Why test direct mail? The short answer is because you can. With other media such as outdoor or radio,…