While predictably receptive to online promotions and communications, research shows tech-savvy millennials have an unexpected affection for more traditional direct marketing. The 2017 Annual State of Marketing Consumer Survey from Keypoint Intelligence – InfoTrends reveals 71 percent of North American millennials say they look at most of the direct mail they receive. “There’s just not…
Recognizing hard-working and loyal employees makes good business sense in more ways than one. Staff turnover has a negative impact on employee morale and overall productivity, not to mention company revenue. Given the costs of recruiting and training, one study estimates that it costs six to nine months’ salary on average to replace a salaried…
Email remains attractive to marketers for its affordability, immediacy and effectiveness. Best of all, you know your subscribers have given you permission to contact them which means there is implied interest in what you’re offering. “Growing your list is tough but so worthwhile,” says Brian Neufeld, CMO and co-founder of ActiveDEMAND, a Canadian-based marketing automation…
Nearly 17,000 charitable donors in the U.S. responded to a recent survey conducted by Cygnus Applied Research and compiled by Penelope Burk. Among its findings, the research revealed: 1.Donors plan to maintain level of giving. While the majority (55%) expected to give about the same over the previous year, the ratio is 4:1 for donors…
For regular planned outreach, the tried-and-true newsletter remains an affordable and preferred way to deliver information, drive engagement and build relationships with customers, donors or employees. Marketers across the board agree that producing good content and doing it consistently are ongoing challenges. When you sit down to write your printed or electronic newsletter, think in…
