Running your business or reopening it during the COVID-19 pandemic can present some difficulties. You need customers to buy your products or utilize your services to generate revenue and be successful, but you also want to make sure you are helping your customers and keeping them safe. Here are some ways that American Speedy Printing…
Don’t underestimate the business impact of giving people reasons to feel good. Typically, we think of service as purely sales-focused, beginning and ending with the immediate transaction. Widening the view, regular customer appreciation activities can have a big impact on valuable long-term loyalty, too. Does it need to be costly? No. Does it need to…
A mailbox full of mail against a blue and puffy white cloud skyPrint communication and marketing has established itself as a successful and long-standing tactic in the business world. It works both when you want to acquire new customers as well communicate with an existing audience—but why is it that print…
Marketing research shows time and again that both consumers and business buyers are aligned: They like to get mail . . . when it’s done right. But what does that mean? Successful direct marketers have cracked the code and are motivated to deliver mail campaigns that are relevant to and welcomed by highly targeted prospects,…
As business owners, the journey to getting your message through to consumers quickly and efficiently can be daunting, but one thing is for sure: your audience is no longer in one place. Average consumers toggle back and forth between a number of platforms and channels every day, and in order to reach them, your business…
Email marketing has proven to be one of the most effective ways of generating customer interaction and driving sales, no matter what business you run. With consumers spending more time on their devices, your content becomes even more likely to reach a lead or existing customer via email. However, email campaigns can require a bit…
In a game of word association, odds are “printing” rarely – if ever – comes to mind first when someone says, “technology.” Yet the two, while not mentally married, do pair well. The result is better quality, faster production, greater personalization, reduced costs and more powerful marketing and sales pieces. As a print communications channel,…
Print marketing and communications are some of the most trustworthy and fundamental tactics for small and mid-sized businesses. However, many business owners may feel overwhelmed by trying to keep up with growing trends and enhancements to print technology in order to deliver top-of-the-line print communications to their customers. Think about the print communication strategies your…
Marketing strategies have personalized printing with direct mail changed throughout the years, yet one tactichas shown to produce results time and time again: direct mail. However, just because direct mail has been in the marketing game for the long-haul, that doesn’t mean that it can’t be refreshed or used in new ways today. As your…
It’s been said that the average web user today holds an attention span of about eight seconds. That means your website needs to act fast to grab their attention and stand out among the rest. There are a number of key aspects to keep in mind when deciding how you want your brand’s website to…
