There are many creative ways brochures can be used by business owners to promote and education about their business offerings. They attractively present a solution to a problem and the benefits of choosing your company, as well as how to obtain the product or service. Here are a few examples on how businesses use brochures…
Trade shows are a great place to find new customers and build relationships to help your business grow. These events are often industry-specific and not open to the general public. Most of the people who attend trade shows are company representatives in a position to influence purchasing decisions. The Center for Exhibition Industry Research found…
Businesses have been hearing about inbound marketing since 2006 when Hubspot coined the term. In contrast to outbound marketing strategies such as advertising or direct mail used to interrupt prospects to grab their attention, inbound marketing focuses on tactics that earn it. How are businesses earning the attention of their prospects? Earning attention from prospects…
Store signage is one of the only marketing tools that will work for your business 24/7. Signs require minimum to no supervision or maintenance. Because of this, you’ve probably grown accustomed to your signs and forget the critical role they play. According to the International Sign Association, outdoor signs are responsible for at least half…
Newsletters continue to be one of the most effective and cost-efficient ways to reach customers, donors, supporters, and employees. Communication in the workplace, in particular, is cited as an issue by 91 percent of employees. While some of this accounts for verbal communication, written communication is also a critical element. Written communication does not include…
A recent observational study commissioned by Canada Post aimed to understand how people interact with their mail. The results are eye-opening for marketers who may have questioned the value of traditional mailing campaigns in our highly digital world. Here are just a few of the findings that may have you thinking twice about your customer…
Customer service should be a priority for every business but being able to deliver beyond that is what helps gain loyal customers and set your business apart from your competitors. The approach suggested in this webinar recommends understanding what it takes to make and keep those long-lasting relationships. The most successful customer relationships start with…
No matter what type of business you are in, you’re probably trying to find ways to generate more leads online. If you have a good marketing team on your side and you’ve done your homework, it’s likely you already have a good website, a monthly SEO plan, ongoing pay-per-click campaigns, email marketing campaigns, and an…
Every company works hard to gain new customers, but the work shouldn’t stop there. Since customer churn is inevitable, it’s important to implement strategies to consistently re-engage your existing customers. These strategies need to go beyond simple customer satisfaction. They should to be an organized effort to create memorable experiences. Here are Five Ideas for…
Increasing sales is often associated with gaining newer customers, but customer acquisition statistics show it is much easier to sell to your existing clientele. It costs at least five times more to gain a new customer than it does to sell to an existing one. This is why a lot of businesses are putting their…
