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WAYS TO UTILIZE SIGNAGE AS YOU REOPEN

As businesses reopen, it's critical that they comply with both state and national guidelines. Protecting the health and safety of customers and employees should remain their top priority – and additional signage can be extremely helpful with this. Signage can both inform those who are unaware of safe social distancing practices as well as ensure…

CREATING COMFORT FOR CUSTOMERS AS BUSINESSES REOPEN

We are all eager for life to begin to return to normal – or at least a new normal, with increased social distancing and safety precautions. One element to that process that cannot be ignored is customer comfort. Even once stay-at-home orders begin to be lifted, individuals may still feel anxious at the idea of…

FOUR THINGS TO CONSIDER BEFORE REOPENING YOUR BUSINESS

As restrictions are beginning to loosen, more businesses are working quickly to adapt to a new normal. Officials are releasing guidance with unique requirements and restrictions, and as you begin to look ahead to the future, keep in mind ways to make sure your business reopens on the strongest footing possible. Revisit Your Business Model…

THE RISE OF VIDEO MARKETING IN THE AGE OF COVID-19

It’s no surprise that the use of video has become increasingly popular in content marketing. Especially with the ever-evolving landscape of COVID-19, videos can be an excellent tool for companies to connect with consumers. Think about it – if a picture is worth 1,000 words, then a video is 10 times…

HOW TO BENEFIT FROM BULK MAILING

Place your brand in the hands of potential customers with American Speedy Printing's mailing solutions. The key to every successful direct mail campaign is having a well-targeted mailing list. For smaller and medium-sized businesses, putting together this list can be challenging, and this is where bulk mailing services can come in handy. Local businesses can…

5 TIPS TO COMMUNICATE EFFECTIVELY ON SOCIAL MEDIA DURING COVID-19

In the wake of COVID-19, it’s more important than ever to communicate well and often with customers and community members. Social media is a low- or no-cost method for keeping the lines of communication open, even during a crisis. Here are a few tips to keep in mind when communicating with customers via social media…

3 WAYS TO BUILD THE PERFECT LIST FOR YOUR NEXT DIRECT MAIL CAMPAIGN

According to this DMA Report, direct mail campaigns have high response rates. They found for existing customer lists, the response rate is on average 9%, and for prospect lists it’s 5%. A well-planned direct mail campaign can help amplify your marketing strategy, break through the clutter from competitors, and drive customer action. The effectiveness of…

5 REASONS TO ADD POSTCARDS TO YOUR MARKETING MIX

Do you remember the last time you received a postcard in the mail? Nowadays, postcards don’t come around as often as they used to, but when they do, they usually stand out. According to PRINTISBIG.com, 43% of people find print marketing to be less intrusive than online advertisements and tend to appreciate receiving a nice…

THE IMPORTANCE OF PRINTED HANDOUTS

While the advertising space has grown more diverse with the increase of digital ad platforms, print handouts have not lost their importance. Thanks to digital, the significance and value of print has grown richer. Understanding the common types of print advertising handouts and how to use them is an important part of reaching the right…

HOW BROCHURES CAN HELP YOU REACH YOUR BUSINESS GOALS

There are many creative ways brochures can be used by business owners to promote and education about their business offerings. They attractively present a solution to a problem and the benefits of choosing your company, as well as how to obtain the product or service. Here are a few examples on how businesses use brochures…