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Archive for the ‘Trade Show Displays’ Category

WHAT DO ATTENDEES WANT FROM TRADE EXHIBITIONS?

Events can be used to draw in new clients, establish your brand, and learn more about other companies within the same industry. However, before you begin generating the leads you are after, you must consider the needs and wants of your attendees. The American Speedy team has put together this list of ideas that can…

The Fortune Found in a Strong Trade Show Follow-up

When brands prepare for a trade show, they have specific objectives in mind: an estimated 83 percent say that they want to increase brand awareness among the attendees. Despite this planning going into the show, however, an incredible 70 percent do not have a plan for trade show follow-up that nurtures the leads and converts…

5 Ways to Get Value from your Trade Show Event

So, you’ve decided to exhibit at a trade show. This is an excellent way to make connections in your industry and get your name out to new people and businesses. However, once you get to the show, what should you expect and what should you do? Here are five things you should make an effort…

Dos and Don’ts to Add Value to Your Trade Show Marketing

If you’ve thought that trade show marketing no longer has a place in today’s highly connected, digital world where you can add new friends or contacts at a click of button, think again. As much as communication changes, nothing has replaced the power of a face-to-face meetings when you’re asking someone to part with their…