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Archive for the ‘Signs’ Category

WAYS TO UTILIZE SIGNAGE AS YOU REOPEN

As businesses reopen, it's critical that they comply with both state and national guidelines. Protecting the health and safety of customers and employees should remain their top priority – and additional signage can be extremely helpful with this. Signage can both inform those who are unaware of safe social distancing practices as well as ensure…

5 WAYS TO BOOST YOUR TRADE SHOW PRESENCE

Trade shows are a great place to find new customers and build relationships to help your business grow. These events are often industry-specific and not open to the general public. Most of the people who attend trade shows are company representatives in a position to influence purchasing decisions. The Center for Exhibition Industry Research found…

7 WAYS TO GET THE MOST OUT OF YOUR STORE SIGNAGE

Store signage is one of the only marketing tools that will work for your business 24/7. Signs require minimum to no supervision or maintenance. Because of this, you’ve probably grown accustomed to your signs and forget the critical role they play. According to the International Sign Association, outdoor signs are responsible for at least half…

3 CREATIVE WAYS TO ADD VALUE TO YOUR SIGNAGE

Thanks to advancements in large format printing, creative signage solutions are more affordable than ever. Here are three trendy ways you can spice up your company’s space with eye-catching signs and large graphics: 1. Go Green In many sectors, industry standards dictate certain environmental regulations about waste and materials. Environmentally friendly inks and materials can…

7 Ways to Get the Most Out of Your Store Signage

Signage can be responsible for half of your customers, says the International Sign Association. Signs can attract new customers, brand your business and drive impulse sales. Here are seven ways to make the most out of your signage while saving time and preserving your budget: Look at what you’ve got with fresh eyes. It’s only…

Using Color Psychology to Help You Sell More

Retailers who discount color psychology and its influence on sales could be singing the blues. When prospects first walk into your store, they make a subconscious judgment about your retail environment and its products within 90 seconds. How much of that first impression is based on color alone? As much as 90%, according to researchers.…

Supersize it! Nonprofits Stand Out with Signage

One of the top calls to action for nonprofit direct mail appeals in 2015 is to register for an event, according to NonprofitMarketingGuide.com. Often challenged with modest promotional budgets, nonprofits have to make a big impact with their events – and one of the most cost-efficient ways to do so is with large format printing.…

Ready, Set, Print! Must-have Materials for Your Next Event

Well before you host a special event or exhibit at a trade show, consider your printing needs and build a comprehensive list. You’ll not only save yourself hours of effort later, but also ensure that you’ve touched all the bases of a successful event marketer! Banners, Posters & Other Signage: Outdoors, these might include flags…