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Archive for the ‘Print’ Category

5 REASONS TO ADD POSTCARDS TO YOUR MARKETING MIX

Do you remember the last time you received a postcard in the mail? Nowadays, postcards don’t come around as often as they used to, but when they do, they usually stand out. According to PRINTISBIG.com, 43% of people find print marketing to be less intrusive than online advertisements and tend to appreciate receiving a nice…

THE IMPORTANCE OF PRINTED HANDOUTS

While the advertising space has grown more diverse with the increase of digital ad platforms, print handouts have not lost their importance. Thanks to digital, the significance and value of print has grown richer. Understanding the common types of print advertising handouts and how to use them is an important part of reaching the right…

HOW BROCHURES CAN HELP YOU REACH YOUR BUSINESS GOALS

There are many creative ways brochures can be used by business owners to promote and education about their business offerings. They attractively present a solution to a problem and the benefits of choosing your company, as well as how to obtain the product or service. Here are a few examples on how businesses use brochures…

HOW HIGH-IMPACT PRINTING TECHNIQUES CAN HELP YOU STAND OUT

Some people think digital advertising has replaced print marketing, but this is simply not true. Successful business owners know print and digital can go hand in hand. Each type of marketing has its own strengths and weaknesses; together, they make a winning team. Businesses are harnessing the power of print more than ever before. According…

GAIN, IMPROVE OR RESTORE BRAND CONSISTENCY THROUGH ECOMMERCE WEB-TO-PRINT FULFILLMENT

Brand inconsistencies can hamper your marketing efforts, but a quality and tech-savvy eCommerce printing service can provide both a solution and a whole new set of opportunities. If your business has more than one location, it’s possible to have different managers or purchasing agents contracting a variety of local print or digital services while also…

THE RIGHT WAY TO DO A MULTI-CHANNEL DIRECT MAIL CAMPAIGN

Studies show that companies can build more trust with current and potential customers by opening more lines of communication. Armed with this information, many companies have been doing just that. Their methods of communication now include mailing services, text, phone calls, chat boxes, social media and email. Many have also been using indirect forms of…

MULTICHANNEL MARKETING MADE EASY

With so many options, it’s no surprise more than 92 percent of North American consumers shop on more than one marketing channel. Considering shoppers need an average of nearly six touch points before making a purchase decision, it’s clear that a multichannel marketing strategy has become a must-have. Multichannel marketing is often achieved online with…

3 WAYS TO BOND WITH MILLENNIALS THROUGH PRINT COMMUNICATIONS

While predictably receptive to online promotions and communications, research shows tech-savvy millennials have an unexpected affection for more traditional direct marketing. The 2017 Annual State of Marketing Consumer Survey from Keypoint Intelligence – InfoTrends reveals 71 percent of North American millennials say they look at most of the direct mail they receive. “There’s just not…

4 SMART WAYS TO SAVE ON PRINT

Print communications are affordable and effective for today’s small business and nonprofit marketers. To get the most value from your marketing dollars, here are just four of the many ways you can cut the cost of your print communications – without cutting corners: 1. Plan to stay on schedule. Printers are accustomed to working with…

3 CREATIVE WAYS TO ADD VALUE TO YOUR SIGNAGE

Thanks to advancements in large format printing, creative signage solutions are more affordable than ever. Here are three trendy ways you can spice up your company’s space with eye-catching signs and large graphics: 1. Go Green In many sectors, industry standards dictate certain environmental regulations about waste and materials. Environmentally friendly inks and materials can…