In most business-to-business situations, an information-based offer about how to do your job better, how to solve a business problem or how to save time and money is the offer that will drive the best results for direct marketers, according to acquisition and retention expert Ruth P. Stevens. “The most attractive information is very specific,…
We recently reached out to Joe Pulizzi, founder of the Content Marketing Institute, for his views on what’s trending in content marketing. He shared his insights into the challenges to and opportunities for creating valuable and relevant material with the goal of changing or maintaining a behavior. Here are some of his thoughts for small…
Increase conversion rates. Improve lead generation. Grow email list size. These are the top three email marketing objectives in the coming year for the small and mid-sized businesses we polled in a recent research study. Just 12% of respondents called themselves “very successful” with achieving their important objectives, and 21% admitted to being “somewhat unsuccessful.”…
