American Speedy - Marketing • Print • Mail
4830 N. Harlem Avenue
Harwood Heights, IL 60706

(708) 867-7189 Contact Us

Archive for the ‘Multi-Channel Marketing’ Category

MULTI-CHANNEL MARKETING TIPS FOR SUCCESS

As business owners, the journey to getting your message through to consumers quickly and efficiently can be daunting, but one thing is for sure: your audience is no longer in one place. Average consumers toggle back and forth between a number of platforms and channels every day, and in order to reach them, your business…

5 Offers That Generate Leads

In most business-to-business situations, an information-based offer about how to do your job better, how to solve a business problem or how to save time and money is the offer that will drive the best results for direct marketers, according to acquisition and retention expert Ruth P. Stevens. “The most attractive information is very specific,…

Content Marketing and SMBs: What’s Trending

We recently reached out to Joe Pulizzi, founder of the Content Marketing Institute, for his views on what’s trending in content marketing. He shared his insights into the challenges to and opportunities for creating valuable and relevant material with the goal of changing or maintaining a behavior. Here are some of his thoughts for small…

Email Marketing: Measure Once . . . Then Measure Again

Increase conversion rates. Improve lead generation. Grow email list size. These are the top three email marketing objectives in the coming year for the small and mid-sized businesses we polled in a recent research study. Just 12% of respondents called themselves “very successful” with achieving their important objectives, and 21% admitted to being “somewhat unsuccessful.”…