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Archive for the ‘Marketing’ Category

Print Communication Best Practices for the Digital Age

A mailbox full of mail against a blue and puffy white cloud skyPrint communication and marketing has established itself as a successful and long-standing tactic in the business world. It works both when you want to acquire new customers as well communicate with an existing audience—but why is it that print…

OPTIMIZING YOUR EMAIL MARKETING STRATEGIES

Email marketing has proven to be one of the most effective ways of generating customer interaction and driving sales, no matter what business you run. With consumers spending more time on their devices, your content becomes even more likely to reach a lead or existing customer via email. However, email campaigns can require a bit…

MOBILE MARKETING TIPS FOR BEGINNERS

Studies today show that nearly 80 percent of Americans own smartphones. And with smartphone users spending more time on their devices, businesses must consider how they can make themselves accessible from the palm of the average consumer’s hand. If you’re looking to market your business from a mobile standpoint, or simply to familiarize yourself with…

THE RISE OF VIDEO MARKETING IN THE AGE OF COVID-19

It’s no surprise that the use of video has become increasingly popular in content marketing. Especially with the ever-evolving landscape of COVID-19, videos can be an excellent tool for companies to connect with consumers. Think about it – if a picture is worth 1,000 words, then a video is 10 times…

5 TIPS TO COMMUNICATE EFFECTIVELY ON SOCIAL MEDIA DURING COVID-19

In the wake of COVID-19, it’s more important than ever to communicate well and often with customers and community members. Social media is a low- or no-cost method for keeping the lines of communication open, even during a crisis. Here are a few tips to keep in mind when communicating with customers via social media…

5 WAYS TO BOOST YOUR TRADE SHOW PRESENCE

Trade shows are a great place to find new customers and build relationships to help your business grow. These events are often industry-specific and not open to the general public. Most of the people who attend trade shows are company representatives in a position to influence purchasing decisions. The Center for Exhibition Industry Research found…

FIVE TIPS TO HELP PROSPECTS FIND YOU, AND KEEP THEM COMING BACK FOR MORE

Businesses have been hearing about inbound marketing since 2006 when Hubspot coined the term. In contrast to outbound marketing strategies such as advertising or direct mail used to interrupt prospects to grab their attention, inbound marketing focuses on tactics that earn it. How are businesses earning the attention of their prospects? Earning attention from prospects…

3 Things Every Successful Marketer Does

When it comes to marketing, everyone thinks they know what works. The reality, though, is that most of these armchair solutions don’t work at all. It’s not because these people are bad marketers, per say. Instead, the real reason why blanket solutions don’t work is that marketing is much less about the actual advertising than…

Marketing Books to Add to Your Wish List

Ongoing education is an important part of professional development – and often, in small organizations, the onus is on individuals to seek out opportunities for learning. Whether you’re looking to establish a new content strategy, spice up your branding, earn new customers or simply find some inspiration, there are thousands of books out there that…

The Value of Personalization in Marketing

When it comes to creating the perfect marketing mix for any business or organization, personalization is a staple ingredient. Personalized marketing is no longer an option for small business marketers; instead it has become an expectation of the customer experience. To be effective, marketers must strike a balance in their personalized marketing efforts, tailoring their…