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Archive for the ‘Marketing’ Category

MOBILE MARKETING TIPS FOR BEGINNERS

Studies today show that nearly 80 percent of Americans own smartphones. And with smartphone users spending more time on their devices, businesses must consider how they can make themselves accessible from the palm of the average consumer’s hand. If you’re looking to market your business from a mobile standpoint, or simply to familiarize yourself with…

THE RISE OF VIDEO MARKETING IN THE AGE OF COVID-19

It’s no surprise that the use of video has become increasingly popular in content marketing. Especially with the ever-evolving landscape of COVID-19, videos can be an excellent tool for companies to connect with consumers. Think about it – if a picture is worth 1,000 words, then a video is 10 times…

5 TIPS TO COMMUNICATE EFFECTIVELY ON SOCIAL MEDIA DURING COVID-19

In the wake of COVID-19, it’s more important than ever to communicate well and often with customers and community members. Social media is a low- or no-cost method for keeping the lines of communication open, even during a crisis. Here are a few tips to keep in mind when communicating with customers via social media…

5 WAYS TO BOOST YOUR TRADE SHOW PRESENCE

Trade shows are a great place to find new customers and build relationships to help your business grow. These events are often industry-specific and not open to the general public. Most of the people who attend trade shows are company representatives in a position to influence purchasing decisions. The Center for Exhibition Industry Research found…

FIVE TIPS TO HELP PROSPECTS FIND YOU, AND KEEP THEM COMING BACK FOR MORE

Businesses have been hearing about inbound marketing since 2006 when Hubspot coined the term. In contrast to outbound marketing strategies such as advertising or direct mail used to interrupt prospects to grab their attention, inbound marketing focuses on tactics that earn it. How are businesses earning the attention of their prospects? Earning attention from prospects…

3 Things Every Successful Marketer Does

When it comes to marketing, everyone thinks they know what works. The reality, though, is that most of these armchair solutions don’t work at all. It’s not because these people are bad marketers, per say. Instead, the real reason why blanket solutions don’t work is that marketing is much less about the actual advertising than…

Marketing Books to Add to Your Wish List

Ongoing education is an important part of professional development – and often, in small organizations, the onus is on individuals to seek out opportunities for learning. Whether you’re looking to establish a new content strategy, spice up your branding, earn new customers or simply find some inspiration, there are thousands of books out there that…

The Value of Personalization in Marketing

When it comes to creating the perfect marketing mix for any business or organization, personalization is a staple ingredient. Personalized marketing is no longer an option for small business marketers; instead it has become an expectation of the customer experience. To be effective, marketers must strike a balance in their personalized marketing efforts, tailoring their…

B2B Influencer Marketing 101

Between the increasingly competitive B2B marketing space and a growing skepticism of traditional advertising, many small business marketers are beginning to turn to influencer marketing as an alternative way to reach their intended audiences and build relationships. Traditionally more of a B2C marketing tactic, influencer marketing has recently gained appeal as an effective B2B marketing…

The Fortune Found in a Strong Trade Show Follow-up

When brands prepare for a trade show, they have specific objectives in mind: an estimated 83 percent say that they want to increase brand awareness among the attendees. Despite this planning going into the show, however, an incredible 70 percent do not have a plan for trade show follow-up that nurtures the leads and converts…