When it comes to reaching your customers, especially in a world that is becoming increasingly more digital, it is important for your message to reach them directly while also being as relevant as possible to them. American Speedy provides a wide range of mailing services that allow you to make direct connections with your customers,…
A recent observational study commissioned by Canada Post aimed to understand how people interact with their mail. The results are eye-opening for marketers who may have questioned the value of traditional mailing campaigns in our highly digital world. Here are just a few of the findings that may have you thinking twice about your customer…
In a digitally driven world, it’s easy to feel like your direct mail marketing efforts could be making a bigger impact when the goal is to generate brand awareness. Let’s check the numbers: According to the Data & Marketing Association, direct mail garners approximately a 5% response rate with a house file and a 2.9%…
