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Archive for the ‘Event Marketing’ Category

WHAT DO ATTENDEES WANT FROM TRADE EXHIBITIONS?

Events can be used to draw in new clients, establish your brand, and learn more about other companies within the same industry. However, before you begin generating the leads you are after, you must consider the needs and wants of your attendees. The American Speedy team has put together this list of ideas that can…

GETTING THE MOST OUT OF YOUR LIVE EVENT OR TRADE SHOW PRESENTATION

Trade shows and live events are a great way to kick-off or ramp-up your brand if you do it right. According to a Harvard Business Review survey, 93 percent of business leaders say they place a high priority on live events. When you present or promote your product or service through live marketing, you’re are…

The Small Business Marketer’s Guide to Hosting a Business Open House

Whether your small business is fresh off the launch pad or is in a more mature place in its lifecycle, hosting a business open house is a valuable way to showcase your products and services, build awareness among your target market and open the door to new clients, networking partners and influencers. To effectively plan…

5 Spring Event Promotion Must-Haves

Spring is right around the corner, and that means busy season for many event marketers. Event veterans know that preparation is the key to success if you’ll be hosting a charity golf outing, setting up a booth at a community function or making a trade show appearance. From choosing event giveaways to stocking up on…

3 Quick Tips for Promoting Your Nonprofit Through Special Events

One of the primary ways of promoting your nonprofit is by sponsoring an event. With fundraising as a universal goal, it’s no surprise that nonprofit organizations hold more events than B2B and B2C companies combined. According to 2015 research by the Content Marketing Institute and Blackbaud, 55% of North American nonprofits measured the success of…