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Archive for the ‘Direct Mail’ Category

PROMOTIONAL PRODUCTS HIT THE RIGHT NOTES WITH YOUR TARGET AUDIENCES

With a quick scan of your desk, countertop or closet, it’s likely you’ll see one or more promotional giveaways or gifts from a range of companies or organizations: those you support or already know, and those who might like to know you better. You’re not alone. North Americans – men and women – own an…

THE RIGHT WAY TO DO A MULTI-CHANNEL DIRECT MAIL CAMPAIGN

Studies show that companies can build more trust with current and potential customers by opening more lines of communication. Armed with this information, many companies have been doing just that. Their methods of communication now include mailing services, text, phone calls, chat boxes, social media and email. Many have also been using indirect forms of…

PUT YOUR DIRECT MAIL TO THE TEST

Testing can help you put the stamp of success on your next mail campaign. Following are some of the most common questions from small and mid-sized businesses, organizations and nonprofits in regard to testing mail campaigns. Why test direct mail? The short answer is because you can. With other media such as outdoor or radio,…

MULTICHANNEL MARKETING MADE EASY

With so many options, it’s no surprise more than 92 percent of North American consumers shop on more than one marketing channel. Considering shoppers need an average of nearly six touch points before making a purchase decision, it’s clear that a multichannel marketing strategy has become a must-have. Multichannel marketing is often achieved online with…

TEST FOR SUCCESS WITH DIRECT MARKETING

Test for Success with Direct Mail Marketing Testing can help you put the stamp of success on your next mail campaign. Following are some of the most common questions from small and mid-sized businesses, organizations and nonprofits about testing mail campaigns. Why test direct mail? The short answer is because you can. With other media…

4 WAYS TO DRIVE BETTER RESULTS FROM DIRECT MAIL MARKETING

In a digitally driven world, it’s easy to feel like your direct mail marketing efforts could be making a bigger impact when the goal is to generate brand awareness. Let’s check the numbers: According to the Data & Marketing Association, direct mail garners approximately a 5% response rate with a house file and a 2.9%…

SIMPLE WAYS TO PERSONALIZE YOUR MULTI-CHANNEL MARKETING CAMPAIGNS

One of the most widely embraced marketing tactics for establishing and maintaining customer rapport and loyalty is personalization. Personalized marketing leverages your customer data to individualize messaging, adding important relevancy. Personalization can be applied to most of your marketing channels: direct mail, email, social media and other digital campaigns. Though personalized marketing can seem daunting,…

4 Ways to Improve Customer Retention

The Harvard Business Review suggests that it is anywhere between five to 25 times more expensive to acquire new customers than retain them depending on the industry. Here are a few considerations as you develop what works best for your company’s retention strategy: 1. Keep VIP customers happy. Track the buying patterns of your best…

THREE WAYS PROMOTIONAL PRODUCTS CAN ELEVATE YOUR DIRECT MAIL CAMPAIGNS

Direct mail is an effective way to stand out from the digital noise and reach your key audiences. One tactic to increase your direct mail response rate is to make your mail more appealing by giving it shape, compared to a typical flat mail that people receive every day. According to a 2017 Data &…

3 Ways to Build the Perfect List for Your Next Direct Mail Campaign

In today’s digital world, the physicality of direct mail can help amplify your marketing strategy to break through the clutter and drive action. In fact, according to the Online Marketing Institute, direct mail yields the highest conversion rates for both B2B and B2C campaigns in terms of response rates. When it comes to direct mail…