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Archive for the ‘Direct Mail’ Category

DIRECT MAIL TRENDS FOR 2020 & BEYOND

Marketing strategies have personalized printing with direct mail changed throughout the years, yet one tactichas shown to produce results time and time again: direct mail. However, just because direct mail has been in the marketing game for the long-haul, that doesn’t mean that it can’t be refreshed or used in new ways today. As your…

HOW TO BENEFIT FROM BULK MAILING

Place your brand in the hands of potential customers with American Speedy Printing's mailing solutions. The key to every successful direct mail campaign is having a well-targeted mailing list. For smaller and medium-sized businesses, putting together this list can be challenging, and this is where bulk mailing services can come in handy. Local businesses can…

3 WAYS TO BUILD THE PERFECT LIST FOR YOUR NEXT DIRECT MAIL CAMPAIGN

According to this DMA Report, direct mail campaigns have high response rates. They found for existing customer lists, the response rate is on average 9%, and for prospect lists it’s 5%. A well-planned direct mail campaign can help amplify your marketing strategy, break through the clutter from competitors, and drive customer action. The effectiveness of…

Why Consumers Like Mailing Campaigns

A recent observational study commissioned by Canada Post aimed to understand how people interact with their mail. The results are eye-opening for marketers who may have questioned the value of traditional mailing campaigns in our highly digital world. Here are just a few of the findings that may have you thinking twice about your customer…

PROMOTIONAL PRODUCTS HIT THE RIGHT NOTES WITH YOUR TARGET AUDIENCES

With a quick scan of your desk, countertop or closet, it’s likely you’ll see one or more promotional giveaways or gifts from a range of companies or organizations: those you support or already know, and those who might like to know you better. You’re not alone. North Americans – men and women – own an…

THE RIGHT WAY TO DO A MULTI-CHANNEL DIRECT MAIL CAMPAIGN

Studies show that companies can build more trust with current and potential customers by opening more lines of communication. Armed with this information, many companies have been doing just that. Their methods of communication now include mailing services, text, phone calls, chat boxes, social media and email. Many have also been using indirect forms of…

PUT YOUR DIRECT MAIL TO THE TEST

Testing can help you put the stamp of success on your next mail campaign. Following are some of the most common questions from small and mid-sized businesses, organizations and nonprofits in regard to testing mail campaigns. Why test direct mail? The short answer is because you can. With other media such as outdoor or radio,…

MULTICHANNEL MARKETING MADE EASY

With so many options, it’s no surprise more than 92 percent of North American consumers shop on more than one marketing channel. Considering shoppers need an average of nearly six touch points before making a purchase decision, it’s clear that a multichannel marketing strategy has become a must-have. Multichannel marketing is often achieved online with…

TEST FOR SUCCESS WITH DIRECT MARKETING

Test for Success with Direct Mail Marketing Testing can help you put the stamp of success on your next mail campaign. Following are some of the most common questions from small and mid-sized businesses, organizations and nonprofits about testing mail campaigns. Why test direct mail? The short answer is because you can. With other media…

4 WAYS TO DRIVE BETTER RESULTS FROM DIRECT MAIL MARKETING

In a digitally driven world, it’s easy to feel like your direct mail marketing efforts could be making a bigger impact when the goal is to generate brand awareness. Let’s check the numbers: According to the Data & Marketing Association, direct mail garners approximately a 5% response rate with a house file and a 2.9%…