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Archive for the ‘Direct Mail’ Category

TEST FOR SUCCESS WITH DIRECT MARKETING

Test for Success with Direct Mail Marketing Testing can help you put the stamp of success on your next mail campaign. Following are some of the most common questions from small and mid-sized businesses, organizations and nonprofits about testing mail campaigns. Why test direct mail? The short answer is because you can. With other media…

4 WAYS TO DRIVE BETTER RESULTS FROM DIRECT MAIL MARKETING

In a digitally driven world, it’s easy to feel like your direct mail marketing efforts could be making a bigger impact when the goal is to generate brand awareness. Let’s check the numbers: According to the Data & Marketing Association, direct mail garners approximately a 5% response rate with a house file and a 2.9%…

SIMPLE WAYS TO PERSONALIZE YOUR MULTI-CHANNEL MARKETING CAMPAIGNS

One of the most widely embraced marketing tactics for establishing and maintaining customer rapport and loyalty is personalization. Personalized marketing leverages your customer data to individualize messaging, adding important relevancy. Personalization can be applied to most of your marketing channels: direct mail, email, social media and other digital campaigns. Though personalized marketing can seem daunting,…

4 Ways to Improve Customer Retention

The Harvard Business Review suggests that it is anywhere between five to 25 times more expensive to acquire new customers than retain them depending on the industry. Here are a few considerations as you develop what works best for your company’s retention strategy: 1. Keep VIP customers happy. Track the buying patterns of your best…

THREE WAYS PROMOTIONAL PRODUCTS CAN ELEVATE YOUR DIRECT MAIL CAMPAIGNS

Direct mail is an effective way to stand out from the digital noise and reach your key audiences. One tactic to increase your direct mail response rate is to make your mail more appealing by giving it shape, compared to a typical flat mail that people receive every day. According to a 2017 Data &…

3 Ways to Build the Perfect List for Your Next Direct Mail Campaign

In today’s digital world, the physicality of direct mail can help amplify your marketing strategy to break through the clutter and drive action. In fact, according to the Online Marketing Institute, direct mail yields the highest conversion rates for both B2B and B2C campaigns in terms of response rates. When it comes to direct mail…

Using Direct Mail? Here are the Best Spots to Place Your Offer

Most of us carry mini computers in our pockets, and the move to digital has consumed every industry. But don’t be fooled into thinking that print has lost value. A Content Marketing Institute study says that audiences are more engaged than ever before with marketing messages, thanks to an integrated approach to information dissemination that…

‘Workhorse’ Direct Mail Marketing Continues to Prove Its Power

It is often discussed if direct mail marketing still holds a place amid digital marketing boom times. In a recent Smart Insights study, the strength of digital marketing was revealed to be immense, showing that 82 percent of organizations have fully adopted a digital marketing strategy. However, even in the digital age, the benefits of…

Dimensional Mail Gives a Lift to Direct Mail Response Rates

Bigfoot. The Loch Ness Monster. Advertising clutter. Which one of these doesn’t belong? It’s no urban legend that we are bombarded with advertising and marketing messages across a growing range of channels, causing any one of us to shut down and tune out. Cutting through the clutter remains one of the primary obstacles for marketers…

Tracking Results Essential to Calculate Direct Mail ROI

Direct mail marketers capitalize on mail’s physical qualities that enable human connection and drive action. While the mailing list will always have the most impact on the success of the campaign, having strong content can improve direct mail ROI by driving greater response. One of the biggest reasons for a direct mail campaign’s failure is…