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Archive for the ‘Direct Mail Marketing’ Category

Print Communication Best Practices for the Digital Age

A mailbox full of mail against a blue and puffy white cloud skyPrint communication and marketing has established itself as a successful and long-standing tactic in the business world. It works both when you want to acquire new customers as well communicate with an existing audience—but why is it that print…

Why Consumers Like Mailing Campaigns

A recent observational study commissioned by Canada Post aimed to understand how people interact with their mail. The results are eye-opening for marketers who may have questioned the value of traditional mailing campaigns in our highly digital world. Here are just a few of the findings that may have you thinking twice about your customer…

4 WAYS TO DRIVE BETTER RESULTS FROM DIRECT MAIL MARKETING

In a digitally driven world, it’s easy to feel like your direct mail marketing efforts could be making a bigger impact when the goal is to generate brand awareness. Let’s check the numbers: According to the Data & Marketing Association, direct mail garners approximately a 5% response rate with a house file and a 2.9%…