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Archive for the ‘Customer Retention’ Category

10 Ways to Guarantee Your Customers and Employees Know They’re Valued

Don’t underestimate the business impact of giving people reasons to feel good. Typically, we think of service as purely sales-focused, beginning and ending with the immediate transaction. Widening the view, regular customer appreciation activities can have a big impact on valuable long-term loyalty, too. Does it need to be costly? No. Does it need to…

FIVE TIPS TO HELP PROSPECTS FIND YOU, AND KEEP THEM COMING BACK FOR MORE

Businesses have been hearing about inbound marketing since 2006 when Hubspot coined the term. In contrast to outbound marketing strategies such as advertising or direct mail used to interrupt prospects to grab their attention, inbound marketing focuses on tactics that earn it. How are businesses earning the attention of their prospects? Earning attention from prospects…