It’s a first! Blending a warm rose tone with a cool tranquil blue, the color pros at Pantone Color Institute have named two shades, Rose Quartz and Serenity, the 2016 Color of the Year. In these uncertain and stressful times, the pairing reflects “. . . connection and wellness as well as a soothing sense…
Creating more engaging content was picked as the top priority by 72% of B2B content marketers, according to Content Marketing Institute’s (CMI) new 2016 study. Yet becoming stronger writers ranked lowest; just 19% considered it important. Things that make you go, “Hmm.” CMI took this surprising inconsistency to a roundtable of marketing minds to talk…
You may not know them by name, but you’ll certainly recognize one by sight: infographics are visual representations of data intended to present information quickly and clearly. “Infographics can explain the unexplainable,” says Karl Gude, former infographics director at Newsweek magazine and The Associated Press. “Complex data tables, numbers and locations instantly come alive.” Of…
