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Archive for the ‘Branding’ Category

WHY SHOULD YOU CONSIDER A WEB-TO-PRINT PORTAL?

Web-to-print is an online print document ordering system that allows businesses of all sizes to manage printed documents easily and more effectively with the convenience of 24/7 access. To succeed in today’s competitive atmosphere, companies use these convenient online print services to achieve brand consistency and a web-to-print portal makes it simpler to manage all…

IMPACT BRANDING: FIND AND AMPLIFY YOUR BRAND’S UNIQUENESS

No matter what industry you’re in, getting your company recognized is essential to building a loyal customer base. While logos and slogans are standard marketing techniques to get your business noticed, that only scratches the surface of what branding can accomplish. Learn how to take your marketing to the next level with Impact Branding: Find…

GAIN, IMPROVE OR RESTORE BRAND CONSISTENCY THROUGH ECOMMERCE WEB-TO-PRINT FULFILLMENT

Brand inconsistencies can hamper your marketing efforts, but a quality and tech-savvy eCommerce printing service can provide both a solution and a whole new set of opportunities. If your business has more than one location, it’s possible to have different managers or purchasing agents contracting a variety of local print or digital services while also…

YOUR THREE-STEP PLAN TO ATTRACT, CONVERT AND RETAIN CUSTOMERS: STEP 1

A high churn rate can be your business’s worst enemy. It’s the percentage of customers that don’t stick around or come back. Considering how much time, effort and cost goes into acquiring customers, you want to keep them. How well you retain customers can, however, be connected to how you go about acquiring them. Overall,…

THE RIGHT WAY TO DO A MULTI-CHANNEL DIRECT MAIL CAMPAIGN

Studies show that companies can build more trust with current and potential customers by opening more lines of communication. Armed with this information, many companies have been doing just that. Their methods of communication now include mailing services, text, phone calls, chat boxes, social media and email. Many have also been using indirect forms of…

PUT YOUR DIRECT MAIL TO THE TEST

Testing can help you put the stamp of success on your next mail campaign. Following are some of the most common questions from small and mid-sized businesses, organizations and nonprofits in regard to testing mail campaigns. Why test direct mail? The short answer is because you can. With other media such as outdoor or radio,…

PANTONE COLOR OF THE YEAR

2019 PANTONE COLOR OF THE YEAR: LIVING CORAL If you’re looking for a color with hints of pink, but with added power, then Pantone’s 2019 Color of the Year, Living Coral, is an excellent choice. Living Coral has energetic elements of pink, orange, gold and red, absorbing the best parts of each. Like its namesake,…

MULTICHANNEL MARKETING MADE EASY

With so many options, it’s no surprise more than 92 percent of North American consumers shop on more than one marketing channel. Considering shoppers need an average of nearly six touch points before making a purchase decision, it’s clear that a multichannel marketing strategy has become a must-have. Multichannel marketing is often achieved online with…

3 WAYS TO BOND WITH MILLENNIALS THROUGH PRINT COMMUNICATIONS

While predictably receptive to online promotions and communications, research shows tech-savvy millennials have an unexpected affection for more traditional direct marketing. The 2017 Annual State of Marketing Consumer Survey from Keypoint Intelligence – InfoTrends reveals 71 percent of North American millennials say they look at most of the direct mail they receive. “There’s just not…

WITH 5 SECONDS TO GET MY ATTENTION, IT’S TIME TO GET CREATIVE

With just five seconds — or less — to catch a prospect’s interest, you must first get them to notice you. One of the best ways to accomplish this is through the use of eye-catching creative design and clear, concise text. How do you get there? Try following some best practices for good “creative”: Focus…