American Speedy - Marketing • Print • Mail
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9 Tips for a Persuasive Sales Letter

A major advantage to direct mail is its capacity for one-on-one communications with the prospect or customer. Unlike other forms of advertising, you can get “personal.” What makes a great sales letter that motivates action? Here’s the breakdown: 1. Employ a “Johnson box”: Named after legendary direct marketer Frank Johnson, it features the letter’s key…

Printable Surfaces Open New Possibilities

It used to be that scores, perforations, laminations, adhesives and other special techniques had to be added after your piece was printed. Not anymore! Nowadays, advancements in specialty substrates – that’s just printers’ speak for the materials you can print on - are not only eliminating costly and time-consuming finishing but also enhancing the attractiveness…