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Content Marketing: 5 Tactics That Educate and Engage

Chances are, your chief competitors are doing their share of content marketing. About half of small and medium-sized business marketers (SMBs) we recently surveyed in partnership with an independent research firm are increasing content marketing budgets; just 7% scaling back. Creating engaging content is job #1. Here are five tactical ways to deliver it to…


Print Communications: Smart Ways to Reduce Waste

Happy Earth Day! April 22 marks the 45th anniversary of what the Earth Day Network calls “the birth of the modern environmental movement in 1970.” Each year, it brings into focus issues of the day, builds community activism around the world and causes us to think about the impact of our own habits. As a…


Survey Says: 5 Key Findings Impact Nonprofit Marketing

Nearly 17,000 charitable donors in the U.S. responded to a recent survey conducted by Cygnus Applied Research and compiled by Penelope Burk. Among its findings, the research revealed: 1.Donors plan to maintain level of giving. While the majority (55%) expected to give about the same over the previous year, the ratio is 4:1 for donors…


5 Dos and Don’ts of Donor Recognition

According to the 2014 Burk Donor Survey by Cygnus Applied Research, donor recognition can be a tricky thing. A carefully considered gift or event invitation can strengthen a relationship, while something frivolous or connected to yet another appeal for cash can be alienating. Here are five tips on what – and what not – to…


Face Time: How to Network With the Best of ‘Em

Don’t we all know someone who is a natural networker? He walks into a crowded room, completely uninhibited. She puts every person she meets at ease with comfortable, effortless rapport. For most, face-to-face networking presents a bit more of a personal challenge. Yet it’s so important – even in a day and age when we’ve…