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3 WAYS INFOGRAPHICS CAN TAKE YOUR CONTENT MARKETING TO THE NEXT LEVEL

Infographics are a great content marketing strategy that can serve as a powerful, informative tool for your business. Not only are they an eye-catching way to educate and promote products and services, they can also simplify complex information or processes for customers and internal audiences. Here are three ways that infographics can take your marketing…


4 SMART WAYS TO SAVE ON PRINT

Print communications are affordable and effective for today’s small business and nonprofit marketers. To get the most value from your marketing dollars, here are just four of the many ways you can cut the cost of your print communications – without cutting corners: 1. Plan to stay on schedule. Printers are accustomed to working with…


4 WAYS TO DRIVE BETTER RESULTS FROM DIRECT MAIL MARKETING

In a digitally driven world, it’s easy to feel like your direct mail marketing efforts could be making a bigger impact when the goal is to generate brand awareness. Let’s check the numbers: According to the Data & Marketing Association, direct mail garners approximately a 5% response rate with a house file and a 2.9%…


3 Ways to Inspire Your Team

Business owners and managers who set lofty goals know it takes many contributions – large and small – across all areas of the company to reach them. And that takes cultivating an environment where your team members are motivated and engaged. As much as you may understand your business and what it stands for, communicating…


SIMPLE WAYS TO PERSONALIZE YOUR MULTI-CHANNEL MARKETING CAMPAIGNS

One of the most widely embraced marketing tactics for establishing and maintaining customer rapport and loyalty is personalization. Personalized marketing leverages your customer data to individualize messaging, adding important relevancy. Personalization can be applied to most of your marketing channels: direct mail, email, social media and other digital campaigns. Though personalized marketing can seem daunting,…