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4 Tips for Winning With White Papers

Defined as persuasive, authoritative and in-depth reports on specific topics, white papers are for many small and mid-sized businesses an excellent tactic in content marketing – primarily for business-to-business enterprises. Executed properly, they’re an ideal way to deliver compelling and relevant information targeted to a specific audience with the goal of changing or maintaining a…


Employee Engagement 6 Ways to Show You Care

Recognizing hard-working and loyal employees makes good business sense in more ways than one. Staff turnover has a negative impact on employee morale and overall productivity, not to mention company revenue. Given the costs of recruiting and training, one study estimates that it costs six to nine months’ salary on average to replace a salaried…


4 Surefire Ways to More Memorable Videos

If video isn’t yet part of your content marketing mix, there’s ample evidence it should be. According to Cisco, videos will account for 69% of all consumer Internet traffic by 2017. An ideal medium for content marketing, videos engage, educate and encourage viewers to buy. In fact, a recent consumer survey by Animoto reveals 73%…


Get Graphic with Your Content

You may not know them by name, but you’ll certainly recognize one by sight: infographics are visual representations of data intended to present information quickly and clearly. “Infographics can explain the unexplainable,” says Karl Gude, former infographics director at Newsweek magazine and The Associated Press. “Complex data tables, numbers and locations instantly come alive.” Of…


Think Ink for Content Marketing

Before you go all in with digital channels when distributing your content, consider this: People like print! According to a survey by Two Sides, 70% of people say they prefer paper communications rather than reading off of a screen. And with print, you’ll not only satisfy the preferences of many in your target audience, you’ll…