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GAIN, IMPROVE OR RESTORE BRAND CONSISTENCY THROUGH ECOMMERCE WEB-TO-PRINT FULFILLMENT

Brand inconsistencies can hamper your marketing efforts, but a quality and tech-savvy eCommerce printing service can provide both a solution and a whole new set of opportunities. If your business has more than one location, it’s possible to have different managers or purchasing agents contracting a variety of local print or digital services while also…


AFTER YOU LAND YOUR CUSTOMERS, HANG ON TO THEM: STEP 3

Adding some well-crafted personal touches to your new customer welcoming routine can help make a lasting and positive impression. If you want them to stick around or keep coming back, continue to let them know how much you value them. This is another way multi-channel messaging can be put to good use. You can increase…


WITH AWARENESS, GENERATING LEADS AND MAKING CONVERSIONS CAN COME EASIER: STEP 2

Generating effective leads follows awareness. When you present the right messages to the right potential customers at the right times, it’s easier to get the responses you’re looking for. You’ll enjoy an added advantage if your target market has already been made aware of your business. This is when you have a greater opportunity to…


YOUR THREE-STEP PLAN TO ATTRACT, CONVERT AND RETAIN CUSTOMERS: STEP 1

A high churn rate can be your business’s worst enemy. It’s the percentage of customers that don’t stick around or come back. Considering how much time, effort and cost goes into acquiring customers, you want to keep them. How well you retain customers can, however, be connected to how you go about acquiring them. Overall,…


THE RIGHT WAY TO DO A MULTI-CHANNEL DIRECT MAIL CAMPAIGN

Studies show that companies can build more trust with current and potential customers by opening more lines of communication. Armed with this information, many companies have been doing just that. Their methods of communication now include mailing services, text, phone calls, chat boxes, social media and email. Many have also been using indirect forms of…