A study by Convince & Convert found recommendations from friends are valued 27% more than other forms of advertising when making a substantial purchase. Do you remember the last time you tried a new product? It’s very likely a person you trust recommended this product to you. It is also likely you did some research…
One difficult aspect of sales is transitioning prospects from leads to loyal customers. While there is no magic solution to the problem of converting prospects, marketing expert Carla Johnson offers a uniquely fresh approach. In the Allegra Marketing Print Mail webinar “Chemical Attraction: Transform Lukewarm Leads into Loyal Customers,” she shares the four distinct methods…
Web-to-print is an online print document ordering system that allows businesses of all sizes to manage printed documents easily and more effectively with the convenience of 24/7 access. To succeed in today’s competitive atmosphere, companies use these convenient online print services to achieve brand consistency and a web-to-print portal makes it simpler to manage all…
Anyone who’s a fan of a particular sports team or rallies behind a specific candidate knows the power of brand loyalty. As a culture, we gravitate towards groups that follow particular interests. This kind of loyalty is what every business strives for. Loyal customers will promote the benefits of your products, creating word-of-mouth and social…
No matter what industry you’re in, getting your company recognized is essential to building a loyal customer base. While logos and slogans are standard marketing techniques to get your business noticed, that only scratches the surface of what branding can accomplish. Learn how to take your marketing to the next level with Impact Branding: Find…
