Studies today show that nearly 80 percent of Americans own smartphones. And with smartphone users spending more time on their devices, businesses must consider how they can make themselves accessible from the palm of the average consumer’s hand. If you’re looking to market your business from a mobile standpoint, or simply to familiarize yourself with…
In a game of word association, odds are “printing” rarely – if ever – comes to mind first when someone says, “technology.” Yet the two, while not mentally married, do pair well. The result is better quality, faster production, greater personalization, reduced costs and more powerful marketing and sales pieces. As a print communications channel,…
Print marketing and communications are some of the most trustworthy and fundamental tactics for small and mid-sized businesses. However, many business owners may feel overwhelmed by trying to keep up with growing trends and enhancements to print technology in order to deliver top-of-the-line print communications to their customers. Think about the print communication strategies your…
Marketing strategies have personalized printing with direct mail changed throughout the years, yet one tactichas shown to produce results time and time again: direct mail. However, just because direct mail has been in the marketing game for the long-haul, that doesn’t mean that it can’t be refreshed or used in new ways today. As your…
It’s been said that the average web user today holds an attention span of about eight seconds. That means your website needs to act fast to grab their attention and stand out among the rest. There are a number of key aspects to keep in mind when deciding how you want your brand’s website to…
