Of all the printed marketing materials out there, the business card is surely the most ubiquitous one. Nearly everyone carries a business card, whether it is for the business that they own, the company that they are a salesperson for, or even the restaurant that wants to give people a quick and simple way to save their contact information. With so many business cards being passed around for so many different purposes, it is important that your business card stands out, otherwise it will blend in and be forgotten.
American Speedy Printing offers several business card printing solutions to help your business revolutionize your business cards. Read on to see how QR codes and double-sided printing can make yours stand out:
• QR codes for business cards: A lot of things became touch-free during the COVID-19 pandemic, and QR codes saw a huge uptick in use. By allowing someone to simply pull out their phone, open their camera or QR app and snap a picture that then takes them to the desired web page, service and communication become faster and more convenient.
Business cards should not only contain important and helpful information, but they should also be attractive. Sometimes the amount of information that we want to convey won’t fit on a traditionally sized business card, or if it will, it will make for a very cluttered card that is not appealing to the eye. A QR code removes this problem, allowing large amounts of information to be shared with the simple snap of a smartphone camera.
QR codes remove the need for manually entering a name and phone number into a phone contact log, which could result in mistakes, and they also eliminate the need to type out a URL. This is especially helpful for companies who have a longer URL, or who have a URL that contains unusual spellings of words.
You can even track leads using a QR code by having UTM tracking parameters associated with the code that tell you how many times your company’s site has been visited by way of that specific QR code. Such a small, simple code offers so many benefits and advantages!
• Double-sided business cards: Traditional business cards have typically been printed on just one side. This leaves an entire side of unused real estate that can serve a number of purposes. If your restaurant is handing out business cards with your address and contact information on them, the other side can be used for a coupon to entice people to visit, business hours to let people know when to come see you, or specials such as happy hour.
Sales professionals can use the other side of their business card to provide quick tidbits about why customers should work with them while small business owners can showcase one or two product or service images. Rather than trying to fit a lot of information onto one side of the card, it can be spread out when the other side of the business card is utilized.
These are just two of the many ways that American Speedy Printing can help your organization revolutionize your business cards. Contact us for all of your business card printing needs, from the initial graphic design to choosing the card materials and shape and then printing them.
Joe is passionate about helping SMBs. He’s spent the last 30+ years building the American Speedy Printing Marketing • Print • Mail – and sharing best practices and marketing trends with his customers. Through research, in-person visits and this blog, he hopes to engage with and empower local business owners and marketing professionals.