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Archive for November, 2020

Print Communication Best Practices for the Digital Age

A mailbox full of mail against a blue and puffy white cloud skyPrint communication and marketing has established itself as a successful and long-standing tactic in the business world. It works both when you want to acquire new customers as well communicate with an existing audience—but why is it that print…

5 REASONS DIRECT MAIL IS VITAL TO YOUR MULTI-CHANNEL MARKETING

Marketing research shows time and again that both consumers and business buyers are aligned: They like to get mail . . . when it’s done right. But what does that mean? Successful direct marketers have cracked the code and are motivated to deliver mail campaigns that are relevant to and welcomed by highly targeted prospects,…