Print marketing and communications are some of the most trustworthy and fundamental tactics for small and mid-sized businesses. However, many business owners may feel overwhelmed by trying to keep up with growing trends and enhancements to print technology in order to deliver top-of-the-line print communications to their customers.
Think about the print communication strategies your business relied on in the past. Are there any aspects that feel out-of-date or need a refresh? If the answer is yes, you are in luck. Here are three simple and fool-proof ways to bring your print marketing to the next level.
Get Creative with Color
Changing your usual color selections is one of the easiest ways to refresh your print solutions. However, using spot colors, or specialty inks that range outside of the four staple colors (cyan, magenta, yellow and back), can be costly when used too often or unnecessarily. There are instances where the use of spot colors is simply unavoidable, such as when a specialty ink is required for a specific logo or design, but it isn’t the only way you can improve your color scheme. Tricks like color transitions (such as ombres and gradients) are growing in popularity, and can help give your print materials an impressive new look without having to succumb to expensive spot colors.
Make Your Brand Known
Many business owners can recall the pressure of creating a logo or slogan that represents their brand, while simultaneously catching the attention of their key audience. So, when the perfect identifiable logo or slogan comes along, make it proudly visible in your work. Incorporating your emblem in your print solutions can help you connect with your audience and make your message easy to identify. Instead of just placing a small symbol in a corner of a flyer or card, integrate it within unique designs, shapes or outlines on the materials.
Give Your Format a Unique Edge
Today’s advanced print technology has resulted in a wide range of alternative materials for basic flyers, business cards and brochures. Accordion booklets with multiple panels and sliding inserts can create space for more information while still maintaining an appropriate size, giving you the best bang for your buck. Plus, unique formats will make your print materials stand out against the rest. To take it up another notch, consider including augmented reality features to make your solutions multi-channel and interactive.
It can seem difficult to keep up with the ever-changing solutions and technology of print marketing, but simple and effective methods are out there. As a business owner, you can explore different color options, designs and formats to see what your audience responds to well. There’s nothing wrong with branching out, and if you feel like you need a little bit of guidance, the experts at American Speedy Printing are always happy to help.
Joe is passionate about helping SMBs. He’s spent the last 30+ years building the American Speedy Printing Marketing • Print • Mail – and sharing best practices and marketing trends with his customers. Through research, in-person visits and this blog, he hopes to engage with and empower local business owners and marketing professionals.