Store signage is one of the only marketing tools that will work for your business 24/7. Signs require minimum to no supervision or maintenance. Because of this, you’ve probably grown accustomed to your signs and forget the critical role they play.
According to the International Sign Association, outdoor signs are responsible for at least half of your customers. Store signs can help you attract new customers, promote your brand, alert passersby of new products and offers, and help your business drive and close sales.
If you are looking for new ways to bring your store to life and make the most out your signs, here are seven store signage ideas to implement right away.
1. Find opportunities to improve your existing store signs.
Take a look at your business with fresh eyes. Use this as an opportunity to look around at your facility and put yourself in the shoes of a new client or customer. Ask yourself the following questions:
While these questions may seem simple enough to answer, they can help you identify potential opportunities for improvement. Remember, your exterior signs will be the the first visual impression people have of your company.
2. Use custom graphics to enhance open areas and windows.
Make the most of every square foot of informational, promotional, or decorative space in your location. Think beyond words and use images to communicate and promote your business. An eye-catching image can help you attract new customers and motivate existing ones to stop by. With the latest solutions in graphics, you’re no longer limited to only decorating your walls, windows, and doors. You can now take advantage of vinyl graphics for floors and ceilings. Use affordable custom graphics to update your store displays as often as you like.
3. Cover your windows without covering your view.
Perforated window graphics are an innovative way to decorate your windows. A perforated graphic will let you present a promotional message on one side and a clear view from the other. One-way vinyl graphics replicating frosted glass or displaying a design or scene also add privacy to office or conference room windows.
4. Attract new customers with signs beyond your storefront.
You shouldn’t limit your signage strategy to just your store. Many businesses use vehicle graphics to promote their brand beyond their location. For smaller companies without permanent vehicles for deliveries or service calls, there are other options like car-top or door-side magnet signs. These are an ideal way to put your marketing in motion and are easily removable.
5. Use banners to promote special announcements.
Today’s oversized printing lets you go big. An oversized banner can be great to capture the attention of passersby. The versatility of a colorful, custom banner or fabric sign can’t be beat. They are equally useful indoors or out, for a one-time appearance or to reuse time and time again. Banners are quick to develop and depending on the material and size they can accommodate to any budget.
6. Try A-frame signs.
You’ve probably seen A-frame signs used outside of bars. These are often decorated with witty handwritten notes to draw people in from the street. You can enhance the entrance to your store with a portable A-frame sign. They are a popular choice as they’re two-sided and readable from both directions. Another great thing about these signs is they can be made in ways that allow you to regularly update your message and add some of your own personality.
7. Don’t forget your basic signs.
When you are walking around your store, make sure you have all the important information you want your customers to know. Your store signs should always include hours of operation, phone number, and website address. If customers stop by when you’re closed, providing this basic information can ensure you still capture their business later on.
Use these ideas to make the most out of your store signs. If you need assistance, the American Speedy Printing team is here to help. From custom design to installation, talk to our signage professionals about how to make a greater impact on your customer base with creative solutions, contact American Speedy Printing – Marketing Print Mail location today!
Joe is passionate about helping SMBs. He’s spent the last 30+ years building the American Speedy Printing Marketing • Print • Mail – and sharing best practices and marketing trends with his customers. Through research, in-person visits and this blog, he hopes to engage with and empower local business owners and marketing professionals.