Newsletters continue to be one of the most effective and cost-efficient ways to reach customers, donors, supporters, and employees. Communication in the workplace, in particular, is cited as an issue by 91 percent of employees. While some of this accounts for verbal communication, written communication is also a critical element. Written communication does not include things like body language and tone, so it’s important to deliver a clear and concise message.
Improve communication inside and outside of your organization with a custom newsletter. The best newsletters have a lot of elements in common. We’ve gathered that information here to help anyone who wants to learn how to create a newsletter.
Before you brainstorm newsletter ideas, you should commit to a few important guidelines. These three “rules” will help to ensure your newsletter is effective.
1. Be Consistent With Your Newsletter Publishing
Inconsistency may be the most detrimental factor in losing your audience. When you determine your communication strategy, you will want to identify and adhere to your publishing goals. This is true, no matter the method of delivery. Consistent communication keeps readers engaged and your brand at the forefront of their minds.
2. Determine Your Method of Delivery
Depending on your audience, you may want to publish and mail a physical newsletter, send an electronic one or a combination of the two methods. Understanding your target audience and the message you want to deliver will help you determine which method is best for you. You may find your audience may prefer to read a physical paper, more than an online publication.
3. Choose a Layout Design and Style That Works for Your Brand
Newsletter design and layout are critical components. A newsletter used to promote a creative product or service may want to include more graphics and colors, whereas a company looking to highlight an official message may want to keep the design simple and in line with their corporate colors.
Once you have completed the three steps outlined above, you can then begin thinking about the content and how you wish to present it. Deliver your content in a way that engages your audience. Below are a few newsletter content examples to help inspire your next newsletter:
Analysis and Opinions: Set yourself up as a leader in the industry. Become an expert and post regular, relevant content that establishes you and your organization as a thought leader. Be the go-to source for your area of expertise.
Case Studies: Highlight real examples of customers who have been successful with your product. Success stories provide a more tangible connection between you and your audience.
Testimonials: Reviews or testimonials are similar to case studies, but testimonials focus on the customer’s perspective and experience, which can be very influential. Having credible sources who can speak to your service, knowledge, or product can be very appealing to your readers.
Numbered Lists: Lists are easy to read; this is why they can draw in your audience. Not every newsletter has to be content heavy. It can be helpful to mix in fun, but relevant, blurbs and content from time-to-time. Top 10 (or 3 or 5) lists are a sure way to engage readers.
How To Guides: Like numbered lists, how-to guides are very popular. If you can incorporate a how-to guide into a newsletter, you can be confident your reader will read it. These types of guides can also help you to establish yourself as an expert.
Question and Answer: Whether you set this up as a Frequently Asked Question section or solicit questions from your readership and answer them in the next newsletter, this type of content can help you generate engagement.
When you successfully get readers to engage with a specific portion of your newsletter content, they are likely to read more of the content you are sending their way. Being intentional about what you cover and how it is visually laid out will directly impact the success of your newsletter
If your company is ready to leverage the benefit of adding a newsletter as part of their communication strategy, contact American Speedy Printing Marketing Print Mail today.
Joe is passionate about helping SMBs. He’s spent the last 30+ years building the American Speedy Printing Marketing • Print • Mail – and sharing best practices and marketing trends with his customers. Through research, in-person visits and this blog, he hopes to engage with and empower local business owners and marketing professionals.