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IMPACT BRANDING: FIND AND AMPLIFY YOUR BRAND’S UNIQUENESS


By Joe Harrison

No matter what industry you’re in, getting your company recognized is essential to building a loyal customer base. While logos and slogans are standard marketing techniques to get your business noticed, that only scratches the surface of what branding can accomplish. Learn how to take your marketing to the next level with Impact Branding: Find and Amplify Your Brand’s Uniqueness, a webinar designed to help you take advantage of branding to its fullest extent.

What Is Impact Branding?

You’re likely already familiar with brand awareness: customer familiarity with your company’s image. This involves strategically making your brand visible to help your audience associate your business with certain values it represents, like innovation, family-friendliness or cost-effectiveness. The result is a carefully crafted impression of what your company is and what it stands for.

Impact branding asks how you can take that impression and put it to work in the real world. It’s no longer enough just to have a familiar name. To amplify your brand, you need to be able to influence not only customer purchasing choices at the point of sale but also in the digital space and be present in their everyday lives.

Why Is It Important?

There are many approaches to marketing, and ultimately impact branding is just one of them. Why not continue to use the tried-and-true methods of the past? Investing in this new aspect of branding may be expensive and require a radical shift in focus. So why is it worth it?

Evolution

How consumers interact with companies has certainly evolved with new technologies and media platforms. A corporate entity is no longer a simple manufacturer or service provider – it’s a voice on Twitter, Facebook, and YouTube. This allows interactions between consumers and business entities, at least in the eyes of consumers. When they call, text or tweet, they’re not talking to the employee behind the screen – they’re talking to the corporate entity, and expect the person or group formulating the responses to engage accordingly. As lines of communication diversify and develop further, this perception is likely to become even more important.

Competition

It’s important to remember that if your business doesn’t leverage its influence, there will be competitors out there who leverage theirs. The technologies that enable people to connect are evolving at break-neck speed, and those companies who fail to take advantage of them may be left in the dust.

Some businesses are already working to align their brand with positive activism or other ways of “giving back.” With the current pressure from consumers, this may become an industry standard. This means your business can become an industry leader through these steps – or be left scrambling to compensate.

How Can You Benefit?

So how can impact branding help grow your company and make it more profitable? Impact Branding explores how current influencers create magical moments that build audience trust. Impact Branding also aims to help you capitalize on what makes your brand unique. In addition, Impact Branding identifies the idiosyncrasies that set you apart from competitors.

Most importantly, learn how to think beyond the surface of branding. Consumer expectations have changed – it’s time your marketing approaches changes too!

For more information on how to make your branding impactful, contact American Speedy Printing!

Joe_Harrison
Joe is passionate about helping SMBs. He’s spent the last 30+ years building the American Speedy Printing Marketing • Print • Mail – and sharing best practices and marketing trends with his customers. Through research, in-person visits and this blog, he hopes to engage with and empower local business owners and marketing professionals.