Generating effective leads follows awareness. When you present the right messages to the right potential customers at the right times, it’s easier to get the responses you’re looking for. You’ll enjoy an added advantage if your target market has already been made aware of your business. This is when you have a greater opportunity to convert potential customers into purchasers and when they’re more likely to react positively to your message or offer.
For the best conversion results, define your market, make repeated approaches and measure your success. Comparing your response and conversion rates across varying demographics and marketing channels can provide you with valuable data and demonstrate how to tailor your efforts for improved results.
If this sounds like a huge amount of data sifting,
it can be! It could become quite an enterprise
if you’re running a large and far-reaching
campaign; enlisting the aid of a skilled and highly qualified multi-channel marketing provider will
leave your business with more time and resources
to focus on keeping your customers happy.
Watch this space for step 3: customer retention.
Joe is passionate about helping SMBs. He’s spent the last 30+ years building the American Speedy Printing Marketing • Print • Mail brand – and sharing best practices and marketing trends with his customers. Through research, in-person visits and this blog, he hopes to engage with and empower local business owners and marketing professionals.