Though advances in technology are constantly redefining the ways in which we do business, one conventional business practice has stood the test of time: the business card. Printed business cards provide a tangible, personalized element to relationship-building that digital alternatives cannot. And, when tailored to reflect your brand’s image, business cards serve as important marketing…
Between the increasingly competitive business-to-business (B2B) marketing space and a growing skepticism of traditional advertising, many small business marketers are beginning to turn to influencer marketing as an alternative way to build relationships. Traditionally more of a business-to-consumer (B2C) marketing tactic, influencer marketing has gained appeal as an effective B2B marketing strategy. By targeting the…
Email is still the most common way to communicate in the business world. Companies that execute email campaigns enjoy positive results for their efforts. If it's done right. But spam filters can impede your progress. When emails get "stuck in spam" they go unread and your prospects go uninformed about your product or service. Good…
