Ongoing education is an important part of professional development – and often, in small organizations, the onus is on individuals to seek out opportunities for learning. Whether you’re looking to establish a new content strategy, spice up your branding, earn new customers or simply find some inspiration, there are thousands of books out there that can help. Here are five of our favorites.
The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells: Looking to populate your blog or website with original content that stands out? This book is a must-read if you’re looking to create a solid content foundation with a strong link to the products or services your brand offers.
Designing Brand Identity: An Essential Guide for the Whole Branding Team: If you’ve ever felt like your brand could use a refresh but you’re not sure where to begin, pick up this book. You’ll glean leadership lessons for your whole team with takeaways that will enhance your brand for years to come.
Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising: Ryan Holiday takes lessons from Facebook, Dropbox, Airbnb and Twitter to learn how we can replace stale marketing lessons with tools that are testable, trackable and scalable.
The 1-Page Marketing Plan: Get New Customers, Make More Money and Stand Out from the Crowd: More than 500 customers have given this book a perfect five-star review – with strategies to start following a reliable, brief plan for rapid business growth, it’s easy to see why.
Pre-Suasion: A Revolutionary Way to Influence and Persuade: Social psychologist Robert Cialdini digs deep into effective persuasion. This book is a great tool for communicators looking to bring an edge to their strategies and grab customers like never before.
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Joe is passionate about helping SMBs. He’s spent the last 30+ years building the American Speedy Printing Marketing • Print • Mail brand – and sharing best practices and marketing trends with his customers. Through research, in-person visits and this blog, he hopes to engage with and empower local business owners and marketing professionals.