It is often discussed if direct mail marketing still holds a place amid digital marketing boom times. In a recent Smart Insights study, the strength of digital marketing was revealed to be immense, showing that 82 percent of organizations have fully adopted a digital marketing strategy.
However, even in the digital age, the benefits of direct mail have stood the test of time and continue to pay dividends for businesses and organizations. A recent study by Target Marketing’s “Marketing Mix Trends 2010-2016” reports that approximately 69 percent of marketers continue to use direct mail.
At American Speedy Printing, we believe in implementing an integrated marketing approach, where digital channels combine with targeted direct mail campaigns to create a comprehensive brand package that gets your message to your key audience as quickly and efficiently as possible.
Take a look at the full article in Target Marketing for more information. If you’re interested in discovering how an integrated marketing campaign featuring direct mail can amplify your marketing mix, contact American Speedy Printing here.
Joe is passionate about helping SMBs. He’s spent the last 30+ years building the American Speedy Printing Marketing • Print • Mail brand – and sharing best practices and marketing trends with his customers. Through research, in-person visits and this blog, he hopes to engage with and empower local business owners and marketing professionals.