All businesses survive and thrive on their ability to generate new leads and turning those leads into qualified prospects. With 2017 right around the corner, now’s the time to revamp your lead generation strategy for the coming year.
According to HubSpot, marketers report that lead generation continues to be one of their main challenges, with 80% saying their lead generation efforts are only slightly or somewhat effective.
As you head into 2017, update your lead generation strategy with these four tips:
1. Personalize email messages. This is a powerful strategy for those who have opted in to your deployments, considering recipients are more likely to open an email with a personalized message (17.6%), compared to emails without (11.4%). Plus, emails that included the first name of the recipient in their subject line have a higher click-through rate, according to HubSpot.
2. Offer free whitepapers and research guides. Offering quality educational content can organically attract your target audience. Plus, by requiring an email address for a prospect to receive a free download, you’re able to capture their contact information for nurture.
3. Host or sponsor educational webinars. Hosting a webinar can help your business showcase its industry knowledge, abilities, products and services. Even more, sign-up forms allow you to collect lead data, whether they attend the webinar or not.
4. Build relationships through social media. Convert your social media followers into leads by building relationships based on trusted and valuable content. In fact, by spending as little as six hours per week on social media efforts, 66% of marketers notice lead generation benefits, says Social Media Examiner.
Need help with your 2017 lead generation strategy? Let American Speedy Printing know.
Joe is passionate about helping SMBs. He’s spent the last 25+ years building the American Speedy Printing Marketing • Print • Mail brand – and sharing best practices and marketing trends with his customers. Through research, in-person visits and this blog, he hopes to engage with and empower local business owners and marketing professionals.