Whether you’re considering a trade show appearance, event sponsorship or participation in a local street fair, one of the most desired elements of event marketing – strong attendance – also creates one of the biggest challenges: being noticed in a sea of exhibitors and visitors. Trade show event giveaways are a smart tactical way to reach your goals which are likely in line with most other event marketers’ objectives.
Businesses report their top goals in face-to-face marketing are to increase or create brand awareness (81%) and to boost sales (79%). Among other objectives, marketers seek to enhance product knowledge (62%), influence deeper customer involvement (57%), launch new products (55%) and gather sales leads (50%), says the Event Marketing Institute.
Here are two quick tips to maximize the return on your investment in event marketing:
Ready to get started? Contact American Speedy Printing for all your event marketing needs, from pre-event promotional mailers or emails, to signage, displays and trade show event giveaways.
Joe is passionate about helping SMBs. He’s spent the last 25+ years building the American Speedy Printing Marketing • Print • Mail brand – and sharing best practices and marketing trends with his customers. Through research, in-person visits and this blog, he hopes to engage with and empower local business owners and marketing professionals.