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Stand Out with Logoed Apparel and Trade Show Event Giveaways


By Joe Harrison

Whether you’re considering a trade show appearance, event sponsorship or participation in a local street fair, one of the most desired elements of event marketing – strong attendance – also creates one of the biggest challenges: being noticed in a sea of exhibitors and visitors. Trade show event giveaways are a smart tactical way to reach your goals which are likely in line with most other event marketers’ objectives.
logoed apparel

Businesses report their top goals in face-to-face marketing are to increase or create brand awareness (81%) and to boost sales (79%). Among other objectives, marketers seek to enhance product knowledge (62%), influence deeper customer involvement (57%), launch new products (55%) and gather sales leads (50%), says the Event Marketing Institute.

Here are two quick tips to maximize the return on your investment in event marketing:

  • Give it up for promotional products. Successful event marketers offer more than one advertising specialty. You’ll gain a greater chance at satisfying the needs or capturing the imagination of your contacts. And you’ll multiply your chances of offering a premium unlike a competitor. What’s more, you’ll be less likely to run out of items. All that said, be sure your choices are well branded; you’re seeking to gain goodwill and greater awareness.
  • Hats off to logoed apparel. Branded clothing is a popular giveaway, and a sure conversation-starter. What’s more, it’s a gift that keeps on giving – if giving your brand name wider circulation is important to you. Of course, there’s one group you should never overlook when passing out wearables, and that’s your staff. A logoed shirt, cap or other clothing item will not only promote your business, it will also identify your team members as the ones who visitors should ask for more information.
  • Ready to get started? Contact American Speedy Printing for all your event marketing needs, from pre-event promotional mailers or emails, to signage, displays and trade show event giveaways.

    Joe_Harrison
    Joe is passionate about helping SMBs. He’s spent the last 25+ years building the American Speedy Printing Marketing • Print • Mail brand – and sharing best practices and marketing trends with his customers. Through research, in-person visits and this blog, he hopes to engage with and empower local business owners and marketing professionals.