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Archive for October, 2016

Nonprofit Sponsorships are Good for Business

It’s fair to say for most businesses, the eyes of your customers are upon you. Some, in fact, may be taking a closer look to see if you’re “doing the right thing” in terms of social responsibility like nonprofit sponsorships . . . and they’re letting their wallets reflect what they see. According to Nielsen…

4 Quick Tips to Refine Your Marketing Strategy Plan

For small and mid-sized businesses (SMBs) as well as many organizations and nonprofits, the fourth quarter is prime time to develop your marketing strategy plan for the upcoming year. And it’s the same period when countless other priorities come calling. Few, if any, business owners and managers are immune to the “many hats” syndrome. When…