While there has never been a shortage of options in logoed merchandise, marketers looking to take their promotions to the next level are seeking an even wider selection with dual- and multi-functionality.
A trendy, useful and relevant-to-the-campaign promotional product can add an extra dose of flair to capture attention and build awareness of your products and services or company mission and goals.
Case in point: Response rates to a dimensional mailer that includes a promotional product can be more than double that of a flat mailer, says the Direct Marketing Association.
So whether for a trade show, special event or targeted direct mailer, consider the following hot trends when choosing your promotional items:
1. Shout-out to electronics. According to the Advertising Specialty Institute (ASI), USB drives assert the most influence to drive a positive opinion of the advertiser. You simply can’t go wrong with anything that makes staying connected a little bit easier. Charging hubs, tablet stands, water bottle/wireless speaker combos and waterproof smartphone pouches all fit the bill.
2. Trending up: umbrellas. More than half of consumers say they would be more likely to do business with the advertiser who gave them an umbrella, says 2016 research from ASI. Usefulness, say 83% of those polled, is the key factor in keeping a promotional umbrella.
3. Get healthy and fit. Infuser and blender bottles. Ear buds. Exercise mats and towels. Capitalize on the fitness craze to help drive a healthy return on your promo products investment.
4. Quality matters. Higher quality products that better reflect their business and brand are high on the list for marketers who want more impact than a promotional pen or note pad can provide – though standard items have their place, too. As with any targeted marketing effort, spending more per piece to make a lasting impression to a smaller target audience beats a spray-and-pray approach every time.
Don’t like to shop? Let American Speedy Printing take it off your hands. Our promotional products experts can source products specific to your campaign, your customers and your industry.
Joe is passionate about helping SMBs. He’s spent the last 25+ years building the American Speedy Printing Marketing • Print • Mail brand – and sharing best practices and marketing trends with his customers. Through research, in-person visits and this blog, he hopes to engage with and empower local business owners and marketing professionals.