Whether you have multiple locations, hundreds of documents that need to be accessed by multiple people, or documents that require frequent updates, you know how difficult it can be to manage all of your printed materials, keep them up-to-date, and make them available to all members within your organization. According to InfoTrends, 15-25% of print purchased is either thrown away or is somewhat out-of-date but still used.
Today, there are business marketing solutions that can help you to automate some of your processes to streamline your print and marketing communications, allowing you to spend your time on other aspects of your business.
Referred to as eCommerce or web-to-print, this type of online system allows businesses of all sizes to streamline the ordering and management of marketing materials and business forms – all on a convenient, customizable and user-friendly website.
Top five benefits:
1.Improved time management and cost savings.
2.Increased brand consistency and accuracy with centralized control.
3.Greater impact in the marketplace with localized content.
4.Better tracking of usage and purchases across employees and offices.
5.Faster turnaround for well-armed marketing and sales teams.
For example, a university with more than 1,000 employees, was looking for ways to reduce costs and effectively manage its marketing collateral and everyday communications materials, like business cards, letterhead and envelopes. Having multiple documents easily accessed and customized by employees via their eCommerce website means time and dollars saved.
Web-to-print business marketing solutions are used across business types and sizes – from banking to manufacturing, health care to nonprofits. If you want to learn more, contact American Speedy Printing.
Joe is passionate about helping SMBs. He’s spent the last 25+ years building the American Speedy Printing Marketing • Print • Mail brand – and sharing best practices and marketing trends with his customers. Through research, in-person visits and this blog, he hopes to engage with and empower local business owners and marketing professionals.