Nearly 8 out of 10 business-to-business marketers report using video marketing as a content strategy, says a 2016 report from Content Marketing Institute (CMI), though just 62% call it “effective.” The gap is far from surprising. Many marketers test or use content delivery channels, like videos, that bring disappointing results. Typically, the disconnect is an…
When formal and informal recognition is built into your company culture, it can help you to attract and retain top performers while deepening commitment to your organization. Using promotional products to recognize employees can lead to increased satisfaction and motivation among your team. Consider that companies with effective employee recognition programs enjoy 31% lower voluntary…
Whether you have multiple locations, hundreds of documents that need to be accessed by multiple people, or documents that require frequent updates, you know how difficult it can be to manage all of your printed materials, keep them up-to-date, and make them available to all members within your organization. According to InfoTrends, 15-25% of print…
One of the top direct mail mistakes is failing to make a specific offer or confusing recipients with too many offers in one mailer. Very few, if any, will take the time to sort out what you want them to do . . . and your mail piece will quickly find its way into the…
Today’s competitive business environment demands a multi-channel approach to even the most traditional marketing campaigns. Seasoned multi-channel marketers have learned the value of a marrying a print channel, like direct mail, with digital assets to improve response rates. According to the Direct Marketing Association, 22% of marketers report using some sort of online tracking capability,…
One of the primary ways of promoting your nonprofit is by sponsoring an event. With fundraising as a universal goal, it’s no surprise that nonprofit organizations hold more events than B2B and B2C companies combined. According to 2015 research by the Content Marketing Institute and Blackbaud, 55% of North American nonprofits measured the success of…
