Hands down, information is the best offer in B2B direct marketing, says customer acquisition and retention expert Ruth P. Stevens. It attracts, it qualifies, and it doesn’t break the bank.
While digital views and downloads make customer education fast and immediate, many buyers prefer and appreciate something tangible that they can hold, set aside to review later and share with others whose opinions matter.
In direct mail marketing, information that helps drive decision-making and purchases can be delivered in the form of brochures, printed white papers and newsletters. For great tips, you can read more about B2B informational offers from Stevens.
And let the direct mail marketing experts at American Speedy Printing show you powerful and affordable ways you can elevate the quality of your direct mail with targeted lists, stand-out design and offers that drive higher response rates.
Joe is passionate about helping SMBs. He’s spent the last 25+ years building
the American Speedy Printing Marketing • Print • Mail brand – and sharing best practices and marketing trends with his customers. Through research, in-person visits and this blog, he hopes to engage with and empower local business owners and marketing professionals.