Getting your direct mail marketing into the hands of those most likely to buy is job one. And that’s all about your list. Bad data equals poor results. Have a quality list? Then it’s time to drill down to make a great offer with attention-getting creative execution. Both may require some testing to find what resonates best with your target.
Here are a few statistics to consider that
may help to keep your eye on direct mail
design best practices:
• 85% will open mail if it looks interesting.
• 66% keep mail they consider useful.
• 43% have ordered a product online in reaction to direct mail.
Are your campaigns underperforming? Check out some great tips from Target Marketing magazine to correct common missteps and refocus on direct mail design best practices for better results.
Joe is passionate about helping SMBs. He’s spent the last 25+ years building the American Speedy Printing Marketing • Print • Mail brand – and sharing best practices and marketing trends with his customers. Through research, in-person visits and this blog, he hopes to engage with and empower local business owners and marketing professionals.