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Archive for May, 2015

Email Marketing: Measure Once . . . Then Measure Again

Increase conversion rates. Improve lead generation. Grow email list size. These are the top three email marketing objectives in the coming year for the small and mid-sized businesses we polled in a recent research study. Just 12% of respondents called themselves “very successful” with achieving their important objectives, and 21% admitted to being “somewhat unsuccessful.”…

Email List Growth: It is as Hard as It Seems

Email remains attractive to marketers for its affordability, immediacy and effectiveness. Best of all, you know your subscribers have given you permission to contact them which means there is implied interest in what you’re offering. “Growing your list is tough but so worthwhile,” says Brian Neufeld, CMO and co-founder of ActiveDEMAND, a Canadian-based marketing automation…

Content Marketing: 5 Tactics That Educate and Engage

Chances are, your chief competitors are doing their share of content marketing. About half of small and medium-sized business marketers (SMBs) we recently surveyed in partnership with an independent research firm are increasing content marketing budgets; just 7% scaling back. Creating engaging content is job #1. Here are five tactical ways to deliver it to…