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Social Media for Nonprofits: 5 Tips to Get Started


By Joe Harrison

social-media
Facebook, Twitter and other social media sites hold many advantages for marketing your nonprofit. On the pages you’ll post and maintain, you can communicate with donors regularly. You’ll grow your membership by urging followers to “share” your content with their like-minded friends. And, beyond the time you’ll put in to establish your presence and create new content, your participation is free.

Here are some tips on beginning your efforts, if you’re new to the game:

  • 1.Start small, with one or two social networks. Begin by evaluating the efforts of others you admire. Then resist the pressure to post your pages everywhere; there’s no need to conquer the entire virtual world all at once.
    2.Tap into the talent at hand. If you’re not up to speed on social media, draw on the expertise of a staff member, intern or volunteer to assist in your initial efforts.
    3.Make a good first impression. Upload a great photo and other interesting content to your social media page or pages, and use a title that will get noticed.
    4.“Jump start” your efforts. Send your current members an email inviting them to become your friend, join your group, or like your social media page. Follow up by incorporating links to your social media in all of your communications such as e-newsletters and your website.
    5.“Activate” your audience. Sooner or later, you’ll want to turn your followers into donors, members or volunteers. So give them every opportunity to do so – beginning by incorporating contribution or membership sign-up opportunities in your social pages.

    Need help with social media or other aspects of marketing your nonprofit? We’ll provide the assistance you need.